|
AUGUST 25, 2026 |
|
In this edition: |
| |
Was this email forwarded to you? Sign up
here. | |
___________________________________________________________ |
|
EMARKETER SUMMIT |
|
|
|
|
|
Join us September 15 at City Winery NYC for The Future of Digital. Hear new EMARKETER research, a deep dive on AI visibility, and exclusive insights from analysts Stephanie Paterik, Sky Canaves, Nate Elliott, Blake Droesch, and more. Register before prices go up. Qualified registrants can apply to attend free. |
|
| | | |
|
TOP STORY |
|
|
|
Lenovo's run as FIFA's official technology partner was more than a branding play, it was also a live demo of AI infrastructure and scale that the company can now bring straight into enterprise sales conversations, according to North America President Ryan McCurdy. |
| |
|
For the 2026 World Cup, Lenovo deployed and managed more than 25,000 devices and AI-powered infrastructure across three host countries, 16 cities, and 104 matches with 99.99% uptime across all instances, according to the company. That gave McCurdy's team a real-world case study of enterprise-grade AI at scale to point to in sales conversations.
|
|
|
|
| | | |
|
IN THE NEWS |
|
Streaming platforms court subscribers by offering rival services under one roof. Netflix, YouTube, and others are competing to become one-stop hubs for streaming services. |
|
| |
IAB’s AI ad measurement plan could redraw attribution for marketers. The Interactive Advertising Bureau (IAB) is working on a measurement framework to attribute ads that are served to AI bots, per Digiday. |
|
| |
Microdramas turn repeat mobile viewing into new opportunities for brands. Microdramas are undergoing rapid growth with both audiences and advertisers, according to Mintegral data shared with Marketing Dive. |
|
| | | |
|
ANALYSIS |
|
|
|
In June 2026, we analyzed 1,140 ChatGPT recommendations across five pet care categories to compile the EMARKETER AI Visibility Index. This index tracks how often brands are mentioned and how they rank against competitors. This is the first edition for pet care, establishing the baseline against which future shifts will be measured. |
|
|
|
| | | |
|
QUIZ |
|
What percentage of US subscription video on demand (SVOD) subscribers say at least one of their paid streaming services is part of a bundle? |
|
A) 40% B) 50% C) 60% D) 70% |
|
| | | |
|
