Hi there,

Your customer watched something on connected TV last night, browsed on a phone at lunch, clicked a work email on Tuesday, and bought it in a store on Saturday. Four signals and as far as most marketing stacks can tell, four different people.

None of those signals is wrong. They just arrive on different platforms, under different identifiers, and nothing downstream connects them to one person. Targeting, measurement, personalization, and now agentic AI all inherit that same broken starting point.

See what a durable identity foundation looks like and how brands are building one in a new report, “Identity Is the New Battleground For AI-Era Marketing.”