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AUGUST 26, 2026 |
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Key stat: Half of US adults (50%) respond to a bad delivery by buying the same brand somewhere else, according to a July report from Radial. |
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Beyond the chart: |
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The bar for a delivery that does not go wrong keeps rising. The longest shoppers will wait for free shipping has
fallen to an average of 2.6 days, down from roughly 3.5 days over the previous five years, according to AlixPartners.
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What you do after the failure decides whether you keep the order. Absent any compensation,
55% of consumers say a single late delivery would make them less likely to shop with that retailer again or stop altogether, per AlixPartners. |
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Use this chart: Drop this in your next fulfillment review to show where a bad delivery actually costs you. Show it to marketplace and 3PL partners negotiating service levels. Use the 50/20 split to argue channel share, not brand equity, is what's on the line when a package fails. |
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EMARKETER SUMMIT |
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Join us September 15 at City Winery NYC for The Future of Digital. Hear new EMARKETER research, a deep dive on AI visibility, and exclusive insights from analysts Stephanie Paterik, Sky Canaves, Nate Elliott, Blake Droesch, and more. Register before prices go up. Qualified registrants can apply to attend free. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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