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AUGUST 26, 2026 |
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In this edition: |
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EMARKETER SUMMIT |
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Join us September 15 at City Winery NYC for The Future of Digital. Hear new EMARKETER research, a deep dive on AI visibility, and exclusive insights from analysts Stephanie Paterik, Sky Canaves, Nate Elliott, Blake Droesch, and more. Register before prices go up. Qualified registrants can apply to attend free. |
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TOP STORY |
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In Q3 2026, we analyzed 3,900 ChatGPT recommendations across eight household and cleaning product categories to compile the EMARKETER AI Visibility Index. Our index tracks how often brands are mentioned, how they rank against competitors, and how those rankings have shifted since the previous month. This article will be updated quarterly to highlight our key takeaways for the household and cleaning product industry’s performance. |
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IN THE NEWS |
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Affiliate marketing becomes a bigger ecommerce driver. Affiliate marketing will drive more than $250 billion in retail ecommerce sales by 2030, more than triple its 2020 total, per our forecast. |
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Lego’s broad portfolio helps it outpace the broader toy market. Lego Group’s broad-based portfolio spanning ages, price points, and franchises helped the company outpace the broader toy market while insulating it from challenging conditions across some markets. |
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Dick’s Foot Locker acquisition is off to a rocky start. Less than a year into the marriage of Dick’s Sporting Goods and Foot Locker, weak performance at Foot Locker has the union off to a rocky start.
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ANALYSIS |
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This month, direct marketing company Valpak is teaming up with Hallmark Channel to offer inventive sweepstakes to millions of households that receive its familiar blue envelope. The “From Mailbox to Movie Set” Sweepstakes gives participants a chance to appear in a walk-on role in an upcoming Hallmark Channel original movie. |
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The promotion, is part of a larger push by Valpak to engage its core audience with strategic partnerships while growing interest more broadly at mailboxes and online. |
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PODCAST |
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We present our “Unofficial Monthly Retailer Awards” (UMRAs) for August, focusing on back-to-school activations. "Behind the Numbers" is made possible by Awin. |
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QUIZ
Which beverage brand is gaining the most traction in popularity with American consumers? |
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A) Capri Sun B) Starbucks C) Dr Pepper D) Dasani
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