Do we have to disclose this?

Hopefully this walking Black Friday character won't give you nightmares.

Do we have to disclose this?

Let's pretend that you didn't write your subject line, design the hero image, arrange the email layout, or hide a banana emoji in your footer. (In this scenario, you have a banana-themed email, of course.) And as we are pretending (again, this is a hypothetical situation with no basis in real life whatsoever), it was actually your AI agent that did all of that for you.

Okay. But do you have to tell anyone AI did those things? I mean, you're the one with the job, the prompting abilities, and the super cool banana idea.

With new AI transparency rules taking effect around the world, that question is getting a lot less hypothetical. So we dug through the regulations, talked to lawyers, and figured out what email makers actually need to disclose, what they don't, and why you should probably learn the word provenance before Legal says it to you first.

Prove it, Email Geek

And now a quick break for an ad from one of our partners...

Articles totally curated by humans so you can stay up to date on other useful topics too:

AI-generated images can perform as well as stock photography

Turns out people don't automatically trust AI-generated imagery less than stock photography. In NN/g's study, the bigger factors were whether the image looked believable, represented people appropriately, and actually fit the surrounding design.

Picture that >

How to implement a loyalty marketing strategy

Acquiring another customer is nice. Getting the one you already paid to acquire to come back is nicer. Shopify walks through the mechanics behind loyalty programs, repeat purchases, rewards, and measuring whether all those points are actually creating loyalty or just discounts with extra steps.

Keep 'em coming back >

Backlash is not a strategy. It's a stress test.

There's a difference between having a strong brand point of view that irritates some people and irritating people because someone in the brainstorm said, "This will get engagement." Backlash doesn't create brand conviction. It tends to expose whether you had any in the first place.

Pick a side >

Stop treating every customer touchpoint the same

Your journey map might have 37 beautifully color-coded touchpoints, but customers probably care deeply about three of them. Identify the moments with an outsized ability to create conversion, loyalty, or churn and put your effort there instead of treating every interaction like it deserves equal attention.

Find the moments >

Thanks for reading and thinking with us since November 2023.

Mike & the entire RGE team

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RGE started in 2014 and is
now part of Beefree.