Jan,

For years, marketers have treated consent as yet another thing to manage…

• A checkbox. 
• A banner. 
• A compliance requirement.

But what if consent could actually make your marketing better?

Winning organizations are moving beyond the opt-in and designing consent directly into the customer experience, giving users more meaningful control while building the higher-quality first-party data marketers need to personalize, optimize, and power AI effectively.

Join hundreds of marketers online November 4 at the MarTech Conference for a candid panel discussion about how they're doing it.

Beyond the opt-in: Engineering consent for better marketing will explore how preference management, transparency, and genuine customer choice can become a strategic advantage rather than a compliance exercise.

During this discussion, you'll learn how to:

• Turn consent into a strategic capability that supports growth and revenue.
• Build higher-quality first-party data through better preference management.
• Strengthen customer trust while scaling personalized experiences.

You'll hear practical perspectives from Jeanne Jennings, Joss Merckaert, and Sal Tripi, plus have the opportunity to ask your own questions during live Q&A.

This is just the first of seven expert-led panel discussions happening during the November edition of MarTech.

Register for free, join the conversations most relevant to you, and walk away with practical ideas you can put to work immediately.