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Hi Ala,

ABM is changing fast. From scaling programmes and personalising at pace to exploring what AI means for ABM execution, there’s a lot to take away from this year’s Global ABM Conference.

Here are four speakers and their sessions we think are worth having on your radar:

Our Early Bird pricing will end tomorrow. Be sure to book by end of day Friday to save £150 on your pass!

Build and scale your ABM programme

Susan Konings & Eva Croonen from VodafoneZiggo share practical lessons and real results from building and scaling an integrated ABM programme in their session:

“Building and scaling an integrated ABM programme: Practical lessons and real results from VodafoneZiggo”

Scale 1:1 without the bottleneck

Discover how to make personalised ABM more scalable and overcome the production challenges that can hold programmes back

In her session, Char Di Placido from Fingerprint will explore “1:1 ABM at scale: Removing the production bottleneck”

Explore the next evolution of ABM

See how agentic AI could change the way ABM is executed, helping teams rethink how they coordinate and scale their programmes.

In her session, Alice Clarke from Google Cloud will explore: “Reimagining ABM: The strategic shift towards agentic-led execution"

We hope you’ll join us in November and get the chance to hear from these speakers, meet fellow ABM practitioners and leave with plenty of ideas to put into practice.

The Global ABM Conference

4 November | London

Thank you to our sponsors

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