Consumer Technology Association SmartBrief
Plus: Kroger's AI shopping assistant boosts basket sizes
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September 24, 2026
 
 
Consumer Technology Association SmartBrief
News covering the consumer technology industrySIGN UP ⋅   SHARE
 
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Today's Digital Pulse
 
Amazon debuts AI-powered Seller Assistant with Claude
 
The Amazon shopping app icon is seen on the screen of a smartphone in this illustration photo taken on September 18, 2026. Amazon is one of the largest online retailers in the world and operates marketplace, logistics, cloud computing, advertising and entertainment businesses. (Photo by Matteo Della Torre/NurPhoto via Getty Images)
(NurPhoto/Getty Images)
Amazon has revamped its Seller Assistant by embedding AI capabilities in collaboration with Anthropic, enabling the tool to analyze seller-specific data, automate operational tasks and provide actionable recommendations. Used by over 90% of Amazon's global partners, the updated assistant integrates with Anthropic's Claude AI and can now remember individual pricing strategies and stock cycles, supporting merchants in making data-driven decisions on pricing, inventory and advertising.
Full Story: Fashion Network (9/23)
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Boost Sales: Convert Ads to Purchases
Transform how you engage customers with T-Mobile Advertising Solutions. Discover seamless integrations that turn ad interactions into real sales. Elevate your marketing strategy today. Learn more.
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Smart Home
 
Xfinity signals a new era for home security
Xfinity is expanding into home security with Xfinity Shield, a service that uses existing WiFi equipment to detect unusual movement and send alerts without requiring additional hardware for its basic free tier. Xfinity's move illustrates how companies can use existing infrastructure and software to enter adjacent markets and challenge established security providers such as ADT and Brinks, writes Howard Tullman.
Full Story: Inc. (tiered subscription model) (9/22)
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What drives bundling adoption?
Only 22% of consumers bundle today. But price isn't the real reason the rest hold back. It's perceived risk. See what builds the confidence to bundle home internet and wireless services and how you can earn it. Download the ebook.
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From Blue Chips to Startups
 
ELF 3.0 aims to redefine micromobility
 
ELF 3.0 aims to redefine micromobility
ELF 3.0 webinar (Organic Transit)
Organic Transit is relaunching the ELF, a solar-powered vehicle that combines features of electric bikes and cars, through a crowdfunding campaign that has raised over $380,000. The ELF, originally introduced in 2012, offers up to 200 miles of range and aims to attract users who typically rely on automobiles.
Full Story: Streetsblog (9/24)
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Harnessing the impact of premium media
First-of-its-kind research from PA Consulting and The Trade Desk Intelligence finds that premium media builds brand value in ways cheap reach can't. Download the research to learn more.
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Featured Content
 
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Tech News
 
Nanoscale electrode could boost EV battery performance
Researchers at the Korea Advanced Institute of Science and Technology have developed a nanoscale electrode design that could enhance anode-free electric vehicle batteries by addressing uneven lithium deposition. The technique involves creating tube-shaped structures on copper foil using secondary sputtering lithography and adding a 10-nanometer MXene coating, which together prevent dendrite formation and stabilize lithium deposition.
Full Story: Interesting Engineering (9/22), Digital Trends (9/22)
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