TWICE SmartBrief
The Smart Home's Next Challenge Isn't Innovation. It's Seamless Integration | Z-Wave Fall Summit To Explore Smart Home Market Opportunities | Halloween spending expected to reach $13.5B
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September 24, 2026
 
 
TWICE SmartBrief
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The Smart Home's Next Challenge Isn't Innovation. It's Seamless Integration
The Smart Home's Next Challenge Isn't Innovation. It's Seamless Integration
Video doorbells, automated lighting, connected thermostats, and security cameras have become part of everyday life. Smart locks have also evolved from a niche product into a feature consumers expect in modern homes and multifamily communities. According to Parks Associates, roughly 11% of U.S. internet households now have a smart lock, and that number continues to grow.
Now that consumers have bought into the idea of the smart home, the challenge is delivering an experience where every device works together and makes daily life a little more effortless.
Full Story: TWICE (9/24)
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Lock In Lowest Rates for Shoptalk Fall
Join top retail and CPG leaders at Shoptalk Fall in Nashville (Sept 29-Oct 1). Secure the lowest ticket rates today to connect with decision-makers, shape your 2027 strategy, and discover retail's next big moves. Book your spot now!
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Industry
 
Z-Wave Fall Summit To Explore Smart Home Market Opportunities
 
Z-Wave Fall Summit To Explore Smart Home Market Opportunities
The Z-Wave Alliance will host its 2026 Fall Summit September 29 through October 1 in Boca Raton, Florida, bringing together manufacturers, integrators, developers, and other smart home and commercial IoT professionals. The three-day event will focus on smart home market trends, industry opportunities, and Z-Wave technical development.
Full Story: TWICE (9/24)
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Secure your AI strategy with quality data
To ensure seamless customer experiences, retailers must start with refined data management. A recent webinar featuring leaders from Toshiba, Feedonomics, and Stibo Systems uncovered why trusted data is your greatest competitive advantage in the age of AI—and what to do about it.
Read the webinar top takeaways
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Retail
 
Halloween spending expected to reach $13.5B
 
stores shelves or home decor jack o' lanterns in different sizes
(At Home Stores/Instagram)
Consumers are forecast to spend $13.5 billion this year on Halloween purchases, according to a report from the National Retail Federation released Tuesday. It will top last year's record of $13.1 billion.
Full Story: Retail Dive (9/24)
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Harnessing the impact of premium media
First-of-its-kind research from PA Consulting and The Trade Desk Intelligence finds that premium media builds brand value in ways cheap reach can't. Download the research to learn more.
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Smart Home
 
SimpliSafe Launches The Video Doorbell Series 2
 
SimpliSafe Launches The Video Doorbell Series 2
SimpliSafe has announced the launch of its most video doorbell yet, the SimpliSafe Video Doorbell Series 2. When paired with SimpliSafe Active Guard Outdoor Protection, the new doorbell brings live agent crime deterrence directly to the front door. The Video Doorbell's AI-powered camera can detect potential threats and alert live, U.S.-based security agents, who can see, speak to, and attempt to deter potential intruders and package thieves.
Full Story: TWICE (9/24)
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Accessories
 
Garmin just gave some of its best smartwatches a big free upgrade
 
A Garmin smartwatch
(Future)
Garmin has released a new software update for some of its sm