Making an email takes 2.31 fewer days than it did last year. The reward? Still getting to pester someone to approve it.
Our new annual survey found that the average email takes 5.90 days to produce, down from 8.21. After eight years of watching that number climb, email makers finally got some time back. You could use it to test a new idea, fix the footer, or stare at the calendar wondering why there are already eleven campaigns on it.
There’s a catch (because of course there is). At large companies and teams with 5+ people, that number went up to 8.47 days on average. AI users tend to build quickly, but a quicker draft can only do so much when the email has to visit all the stakeholders along the way.
This year, 1,804 email makers told us how the work actually gets done. In the report, we look at why they're getting faster, who’s carrying more, and where an email goes between “looks good to me” and actually sent.
