Why creator content should be treated as a core paid media asset.

	View in Browser
Monday, September 28, 2026

Pharma Ignite | Citeline

Pharma purchasing trends: slower decisions, bigger teams, quality first.

Pharma companies are taking longer, involving more stakeholders, and relying on RFPs and formal processes to select suppliers, with adapting to change named as one of the top business challenge

Adweek

Creators That Convert: 4 Business Leaders on Driving Full-Funnel Marketing Results

Why creator content should be treated as a core paid media asset.

Digiday

Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse

Meta's Muse is ad-free for now. Don’t expect that to last.

Digiday

Marketers bemoan the culture of ‘good enough’ as standards fall amid the AI bubble

‘Drowning in measurement,’ marketers mull priorities in an internet where ‘two audiences’ exist.

Adweek

Doceree Honors Top Healthcare Leaders Innovating With AI

The healthcare marketing company hosted an awards evening to celebrate AI-driven advancements in the industry.

Search Engine Roundtable

Search News Buzz Video Recap: Google September 2026 Spam Update Is Here, Goodbye Discover Traffic, Multimodal Search...

This week, Google announced yet another spam update, the fourth of the year, the September 2026 Google spam update. Prior to that, we reported on more Google Search ranking volatility. Google Search Console released multimodal search filters...

Chief Marketer

Sephora and Kohl’s Bring ‘Rush Ready’ Beauty Pop-Ups Back to Campus

While the RushTok phenomenon has been dominating campus activity and social media feeds, brands have been finding relevant ways to insert themselves into the cultural movement and do some recruiting of their own.

Chief Marketer

Climate Comms is Broken. Here is What Actually Resonates.

Fear. Guilt. Pressure. These are emotions most climate communicators are familiar with. Many have believed them to be the key to get individuals and organizations to pay attention, to act and to care. Yet despite… Continued

The Ahrefs Blog

How to Optimize for AI Search: A Guide for You and Your AI Agent

It might sound like a completely new discipline. For the most part, it isn’t. Google says its AI search features still rely on its core search systems. Your content still needs to be crawlable, indexable, and useful. Microsoft says that…Read more ›

Brian Solis

AI Doesn’t Have an ROI Problem, Companies Have a Work Architecture Problem.

The conversation about AI has moved quickly from possibility to pressure or sense of urgency. Leaders are being asked to show results, justify investment, and prove that new tools are changing the business.

CMSWire

What Does Meta's Teen Settlement Mean for Your Marketing Budget?

Two-hour caps, overnight blocks and hidden likes hit teen supply on Meta. Your costs will move first. Here's what to measure before rivals sign on.Continue reading...

Social Media Today

Google provides more Demand Gen ad features

Updates like affiliate location extensions in Google Maps and one-click ads on YouTube Shorts are meant to speed up conversions.

EVENTS & LIVE TRAINING

American Marketing Association

Build a Brand Voice That Scales

You know your brand has a personality. Getting your whole team to express it consistently across all channels is a different problem entirely. This session gives you a practical system for closing that gap.

Learn to define your brand’s core personality traits, translate them into clear content standards, and build the kind of voice documentation that content creators can reference without asking you what you meant.