Hi, friends 👋

This week's roundup will make your marketing copywriting a million times better, your Google Ads even more effective, and your October social media calendar scary-good.

Use customer language for more powerful marketing copy 💪

What your customers are saying about you can shape your marketing and make it way more effective—if you know how to find and use it the right way. Sales convos, reviews, and recorded phone calls are just some of the places to start figuring out how customers are talking about their problems, pain points, and desired solutions. Not to mention, a great way to find out what they love most about your business.

Expert Goran Mirkovic shares all of the ways you can collect customer language, how to use it, and a simple audit to make sure your marketing copy matches what your customers are saying and searching for.

Google Ads experiments for better results 🧪

Google Ads aren’t a set-it-and-forget-it type of strategy. You need to always be testing to find the best results. Google Ads expert Michelle Morgan shares 21 different Google Ads tests you should try to help you scale your account, fix underperforming campaigns, and address more common issues. Pick one this week and test it out!

ICYMI: New Facebook ads benchmarks for 2026! 📊

We recently released our annual Facebook ads benchmarks with all the data and insights you need to understand once-and-for-all how your campaigns are performing compared to the competition. Get average CPL, CPC, CTR, and CVR for your industry for traffic and lead campaigns on Meta.

Your October social media plan doesn’t have to scare you 🎃

We’re closing out this week’s roundup with a special treat: Gobs of social media holidays, post ideas, and tips to stuff your October social media calendar fuller than a kid’s bucket on Halloween.

Stephanie Heitman

Associate Director of Content
LocaliQ

LocaliQ

1675 Broadway, 23rd Floor I New York, NY 10019

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