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OCTOBER 5, 2026 |
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In this edition: |
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TOP STORY |
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AI may be capable of extraordinary things, but for marketers, its biggest opportunity right now is decidedly less exciting. |
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“You've heard a lot of great things about AI so far today, but I wanted to share a secret with you, which is that actually AI is pretty boring,” said our analyst Nate Elliott at EMARKETER’s Future of Digital summit. “And I want to be clear: Not only do I not think that boring is a bad thing, I think that boring may well be AI's superpower.” |
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Rather than waiting for AI to reinvent advertising, marketers may find more immediate value by applying it to the repetitive, data-heavy work they already do.
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IN THE NEWS |
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Sports ad costs soar as broadcasters seek returns on media rights. High demand for live sports and escalating media rights fees are driving sports ad costs higher across leagues. |
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AppLovin and Unity fight over the tight mobile game ad market. AppLovin and Unity, two of the largest mobile game advertising companies, are locked in a legal dispute over improper data collection. |
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Ramp tests how out-of-the-box marketing can make financial ads travel further. Ramp took an unusual approach to promoting its AI-powered bill-pay product–it made it a Broadway musical. |
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INDUSTRY VIEWS |
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AI has made it easier than ever to produce marketing content, but speed doesn’t guarantee quality. Better work depends on giving AI the right context and keeping human judgement at the center. This article was contributed by Profound’s James Cadwallader, Co-Founder and CEO. | | |
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ANALYSIS |
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One former ecommerce CEO achieved a 100% win rate on website optimization tests, seven successful experiments out of seven attempts, by building an AI agent system that generates, executes, and analyzes tests autonomously. The achievement signals a shift in how brands approach website personalization. |
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"Cody is probably one of the most advanced experimenters, personalizers we've seen, and I think is like the all-time leader in win rate on tests," Drew Marconi, CEO and cofounder of Intelligems, said during the ecommerce event Grow NY this month. The typical win rate for ecommerce optimization tests hovers around 30%, making the perfect success rate particularly notable.
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