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OCTOBER 5, 2026 |
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In this edition: |
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TOP STORY |
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In Q3 2026, we analyzed 1,140 ChatGPT recommendations across five pet care categories to compile the EMARKETER AI Visibility Index.
Our index tracks how often brands are mentioned, how they rank against competitors, and how those rankings have shifted since the previous month. This article will be updated quarterly to highlight our key takeaways for the pet care industry’s performance. |
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IN THE NEWS |
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Prime members are primed to show up for Amazon’s Prime Big Deal Days. A growing share of consumers are primed to shop Amazon’s Prime Big Deal Days, with 70% of Prime members planning to participate, including 23% who already know what they plan to purchase, per CivicScience. That’s up from 65% and 20%, respectively, last year. |
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Retailers keep holiday hiring lean as economic headwinds build. Retailers are expected to add just 450,000 jobs in the final three months of the year, per Challenger, Gray & Christmas. |
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Retailers weigh access against control in agentic shopping. Retailers are taking various approaches to agentic shopping as they weigh how best to incorporate the channel into their selling strategies. |
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ANALYSIS |
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OpenAI’s ads business has hit $1 billion in annualized revenue run rate, the company announced Monday, a massive increase from the annualized pace of $100 million it claimed in March. |
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OpenAI is framing the news as proof of a successful “diversified business model,” where ads are a fruitful revenue stream alongside consumer subscriptions, enterprise offerings, and usage-based application programming interfaces. |
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EMARKETER EVENTS |
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Featured Event | October 13 | Virtual |
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Media habits move fast. Is your audience data keeping up? Join Epsilon, PMX Lift, and EMARKETER for new research on how people consume media and what it means for audience-first planning, cross-channel reach, and showing up in the moments that matter. |
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Featured Event | October 15 | NYC |
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Join EMARKETER and tvScientific by Pinterest for breakfast, networking, and a closer look at performance TV’s growing role in the media mix. Hear from EMARKETER’s Ross Benes and tvScientific’s Heather Carver on engaging shoppers earlier, measuring results, and making seasonal moments count. |
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QUIZ |
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When it comes to ordering fast food, what is the most popular method of choice for US college students? |
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A) Third-party delivery service B) The drive-thru C) On a mobile app D) The in-store kiosk |
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