Digiday Daily

October 07, 2026

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Out in the snaking lines outside the conference venue, nearby hotels and dive bars, the talk often circles back to Apple — the biggest brand/platform provider in the industry — which reopened its war with the digital ad industry just a week before when word got out that Apple’s iOS 27 updates, released in mid-September, meant it had started cutting off companies that track people around the web to target them with ads.

TOP STORY

Data & Privacy

Apple’s secret blocklist is the talk of Advertising Week New York (mostly off the record)

Ad execs at Advertising Week want to know one thing: are they on Apple’s block list.

OTHER THINGS TO KNOW

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit, bringing together brand and agency leaders navigating the next era of programmatic. Don’t miss the chance to connect one-on-one with execs from VML, Horizon Media, OMD and many other industry-leading brands and agencies. Prices rise after October 19. Secure your pass now.
As media orchestration becomes more automated, it creates a paradigm shift for how marketers think about their customers’ experiences and how media should operate to engage them. Partner insights from CMI Media Group.
In a market where ownership and incentives can change quickly, marketers should place greater weight on relationships where neutrality is built into the provider’s structure and economic logic. Partner insights from Eyeota, a Dun & Bradstreet company.

A MESSAGE FROM THE TRADE DESK

Headed to AWNY? Meet with The Trade Desk

The Trade Desk has a full slate of sessions, events and experiences happening throughout Advertising Week New York. Join The Trade Desk as it brings marketers, agencies and industry leaders together to explore how better measurement, AI and premium media can help drive better business outcomes.

Learn more

MARKETING

Marketing on Platforms

‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth

Advertisers are wary of discounting away their profit margins, but find it hard to argue against increasing ad spend with e-commerce titan.

Business of TV

Omnicom Media and Rembrand partner to evolve in-content ad placements

The holdco and the ad-tech platform are taking in-content ad insertion to a new level, identifying scenes that can be monetized contextually.

PARTNER INSIGHTS FROM BRAZE

Data enhances publishers’ subscriber retention and acquisition strategies

Eighty-four percent of publishers said non-AI referral traffic data is important to their subscription strategy, compared with 82% who said the same of AI referral traffic data, according to a new Digiday and Braze survey.

Brands in Culture

From influencers to AI, here’s what Gen Alpha thinks about your brand

The Gen Alpha cohort now influences nearly half of total U.S. household spending in families with children ages 8-14.

PARTNER INSIGHTS FROM AFFINITY GLOBAL

Live session: Why CTV is in its performance marketing era

Join this virtual event on Oct. 14 at 10 a.m. ET to learn how CTV is evolving from an awareness-only screen into a powerful full-funnel marketing engine that drives measurable performance.