Digiday Daily

October 08, 2026

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With no shortage of news on media agencies moving forward with agentic initiatives — and Advertising Week has featured several discussions around it — it’s worth asking how they’re dealing with client concerns over the possibility of rogue activity.

TOP STORY

Evolving Agencies

As agencies push agentic media future, execs work to ward off client rogue fears

Agentic media tools dominate agency pitch decks; just don’t mention the Hugging Face Incident.

OTHER THINGS TO KNOW

The Digiday Media Awards Europe recognize the companies, campaigns and technology modernizing European media. Over the years, they’ve honored industry-leading work from Hearst UK, Culture Trip, Politico Europe, Adidas and more. Enter by October 9 to secure the lowest submission rate.
Teams may spend time reconciling numbers across platforms and MMP dashboards, but differences between the signals used for measurement and optimization can make it harder to determine how campaigns are actually performing. Partner insights from TikTok.
Advertisers spend billions for a receipt after the fact. Reporting should prove a service delivered what it promised — and be part of the service, not another tax on working media. Partner insights from Peer39.

A MESSAGE FROM THE TRADE DESK

AI is changing how brands are built

AI affects how people discover brands, but trust remains the most important factor in decision-making. New research from The Trade Desk
Intelligence and PA Consulting reveals how consumers use AI-powered search in tandem with the open internet — and why investing in brand familiarity is more important than ever.

Download the report

MEDIA & PLATFORMS

AI Revenue Generation

OpenAI would like to remind marketers that its ads are for the good of humanity

Sponsored by humanity: OpenAI makes its high-minded case for ChatGPT ads.

The Programmatic Publisher

Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab's Trusted Server

What publishers once filed under someday now has a deadline, and Apple set it.

Member exclusive

Media Briefing: As AI search shifts referrals, publishers revisit registration walls

As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.

PARTNER INSIGHTS FROM AFFINITY GLOBAL

Live session: Why CTV is more than an awareness-only channel

Register for this webinar on Oct. 14 at 10 a.m. ET for insights into how marketers are compressing the CTV-to-conversion journey and driving measurable performance.

PARTNER INSIGHTS FROM DXC TECHNOLOGY

Human oversight remains essential as AI scales production

AI allows skilled individuals to produce at a fidelity and scale never seen before. But human experience and judgment is still needed to discern good creative from bad.