Hi, friends 👋

If you’re like me, you’re tired of all the misinformation and guesswork around AI search. What ACTUALLY works to get results? I asked an AI search expert to share everything he knows. His answers just might surprise you (and give you a leg up on the competition).

Plus, I’m sharing how to get better quality leads from Google Ads, get your budget prepped for next year (we tried to make it as fun as possible), and get those holiday campaigns running now.

Are you ignoring these AI search signals? 🫣

AI search expert Goran Mirkovic told us the five biggest signals most businesses are completely missing out on—and it’s not a good look for your AI visibility. He’s sharing super practical tips to make the most of things like your company LinkedIn page, Google Business Profile, YouTube, and more—all so you can outshine the competition and win over those AI searchers.

Read more: The Biggest AI Search Signals You’re Probably Ignoring >>

Google Ads leads not the best? How to get better ones 💡

When it comes to Google Ads, quality matters much more than quantity. If you’re getting leads from Google Ads but they’re not converting, something’s amiss. PPC expert Jyll Saskin Gales shares exactly what to do to improve lead quality, reduce wasted ad spend, and get a much better return on your advertising investment.

Read more: 11 Ways to Improve Google Ads Lead Quality >>

Don’t let the holiday season slip away 🎁

If you haven’t started your holiday marketing planning, you're already behind. That’s according to a recent survey of over 1,800 US consumers we did for our Holiday Shopping Study. 55% started their holiday shopping in September or earlier...

Don’t worry—there's still time to reach them! We’re sharing all the data, insights, and stats you need to build the best holiday marketing campaign ever.

Read more: 15 Key Findings & Insights for Holiday Marketing in 2026 >>

Check 2027 marketing budget planning off your list ✅

It’s officially 2027 budget planning season, and if you’re stuck on where to start, we’ve got the exact steps—plus some handy free tools and examples—to make it easy-breezy.

Read more: How to Create a Marketing Budget (+Free Tools, Templates, & Examples) >>

Stephanie Heitman Associate Director of Content LocaliQ