Your ad report just told you: $50 per lead.
Okay... but is that actually good?
Here's the thing— a number without context is just a number. $50 could mean you're crushing your competitors. Or it could mean you’re torching your budget. Without a benchmark, you’re just guessing.
That's exactly why we created the Display & Video Ads Benchmarks 2026. We pulled data from over 60,000 campaigns so you don't have to guess anymore. Inside, you'll get:
- The real going rate for clicks and leads in your industry
- A side-by-side look at how display, video, and native stack up
- Actual next steps—what to tweak in your creative, placements, testing, and budget
Your numbers tell you what happened. The benchmarks tell you what to do next.
