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What happens when serious mechanical-watch enthusiasm meets an obsession with donuts? You get The Donut Watch Company, a brand built around an idea that is deliberately playful, making watches that are anything but a joke. After more than two years developing their first edition, Donut is bringing its newest release to New York. The flavor stays under wraps until the fair. What we can tell you: it's freshly baked, it has a filling, and one very influential bird had a say in it.
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01 · The Bakery Meet The Donut Watch CompanyBeneath the unapologetically playful personality are carefully developed watches, made with a genuine focus on construction, wearability, and detail. Under the sugar coating: a 35mm stainless-steel case, a Japanese automatic movement, fixed spring bars, a nylon dual-pass strap, and ample lume. The watches have 50 meters of water resistance. They contain no nutritional value. |
Freshly baked, as the caseback says.
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02 · The New Batch A New Flavor, Baked for New YorkWe can't name it yet. We can say it draws on a classic, that there's something in the middle worth biting into, and that it ships in a case that is very hard to mistake for anything but a donut. Knowing that donuts can sometimes arrive squished, the bakery planned ahead. |
The Snowball Squad has gathered. Something must be in the oven.
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03 · Jelly Run Ready for a Little Fun? |
Collect the donuts, dodge the taxis, and get across Manhattan in one piece.
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Donut Watch Co. invites you to play Jelly Run, a new game where you can try your luck at winning a watch or other sweet treats. Jump in at www.donut.watch/jellyrun, and take a moment to read the official rules before you start.
This giveaway is sponsored entirely by Donut Watch Co.; Windup Watch Shop and Worn & Wound are not paid or compensated for it.
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04 · Out of the Oven How to Get OneFifty fresh-baked watches will be available each day of the Windup Watch Fair in New York. One final batch releases on Monday, October 19, through the Windup Watch Shop. When they're gone, they're gone. Come hungry.
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50 Per Day at the Fair · Final Batch Oct. 19
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