Americans are saying yes to AI, but they're not handing over control. Our
2026 Consumer Survey uncovered a lot that you need to be aware of:
63% of U.S. consumers want to know when AI is being used.
32% aren't comfortable giving AI any responsibility at all.
44% want strict data confidentiality in AI interactions.
For IAM leaders, the takeaway is clear: responsible AI adoption starts with identity, access, consent, and governance that earn consumer trust.
Explore what 2,000 U.S. consumers told us about trusting AI with their data, decisions, and digital lives—and use the global findings to benchmark expectations and shape the controls and experiences your organization needs next.