Email Template Stay in the Know | October 2026
 
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Stay in the Know

October 2026

Dear ala,
 

Q4 is upon us! This month we feature a blog on MCP Server support for agentic software monetization, a webinar with IDC on today’s customer licensing requirements, and an Industrial Automation AI case study.
 

Enjoy...
 
 
 

BLOG

Are your licensing, entitlements, and monetization workflows ready for the agentic era?

Entitlement workflow agents are changing what is possible for software monetization automation: Product launches, order fulfillment, license activation, and support can all be agentic. Turn monetization into an agent-driven growth engine with Sentinel’s MCP server support. Learn all about its capabilities.

 

Read

 

 

 
 
 

WEBINAR ON DEMAND

Live with IDC:
How Vendors Monetize Products and Portfolios

According to IDC’s recent Software Monetization Watch survey, only 3% of software vendors are confident their licensing matches what customers want. Watch IDC’s Tiffany McCormick and Thales’ Darim Rahmatallah discuss how to provide user flexibility without losing control, AI pricing models, and portfolio monetization.

 

Watch

 
 
 
 

CASE STUDY

CXIST (Chengxi Intelligent Technology) Scales AI-Powered Manufacturing Software

CXIST protects software revenue and supports evolving customer requirements such as offline usage. They also streamlined operations by reducing manual processes and future proofed for usage-based models for AI and other new offerings.

 

Read CXIST’s Story
 

 

SUMMITS AND WEBINARS
 

Usage Growth Summit
Usage Growth Summit
Master consumption-based models to meet market demands, with practical advice, real-world examples, and a live Q&A.
 
November 19, 2026
 
See our Webinar Channel for on-demand recordings.
 
 

IN-PERSON EVENTS

Held in the local language unless otherwise noted.
 

Sentinel Live – Customer Event
Software Revenue Protection and Growth Strategies in the AI Era

Tokyo, Japan
October 20, 2026
Register
 
Executive Event
New Monetization Strategies for Software and AI:
Best Practices for Licensing, Pricing, and Packaging

Madrid, Spain
October 22, 2026
Register
 
Sentinel Live – Customer Event
Software Protection and Monetization Strategies in the AI Era

Seoul, Korea
October 22, 2026
Register
 
VisionChina Shenzhen – Booth
Shenzhen, China
October 27-29, 2026
 

Contact your regional account manager for more information about in-person events or any other questions. Not sure who your regional account manager is? Reply to this email and we’ll get back to you.
 

Damien Bullot

Sincerely,

Damien Bullot

General Manager

Thales Software Monetization

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Thales Software Monetization
The leading software licensing platform built for revenue growth.

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