Jan,

Your workflows run automatically. But when a customer’s needs change, can they change course?

For years, marketing automation has meant building campaigns, setting rules, and moving people through nurture streams.

AI is opening up new possibilities: systems that adapt in real time based on customer behavior, business goals, and AI recommendations.

What should that look like for your team?

Join us online November 4 for Marketing automation is dead. Long live marketing automation!, a candid MarTech panel discussion on the shift from predefined workflows to more responsive, AI-powered decisions.

Let’s explore how organizations are rethinking automation to deliver better customer experiences while reducing operational complexity, plus where traditional rules still belong.

You’ll learn how to:

• Rethink the role of traditional marketing automation as AI changes what’s possible.
• Determine when to use fixed rules and when to let systems make adaptive decisions.
• Modernize your automation strategy without adding complexity to your team’s workload.

Ditch the PowerPoint fatigue and droning lectures. It’s time for diverse, practical perspectives and live Q&A, delivering real answers to your team’s specific automation questions.

Ready to rethink what your automation can do? Claim your free pass now!

See you online November 4!

– Lauren @ MarTech

P.S. Can’t join live? Register anyway for instant on-demand access to the complete program!