Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC...

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Friday, October 16, 2026

Marketing Dive

Consumer goods giants step up ad intensity as other big spenders pull back: report

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”

Search Engine Roundtable

Daily Search Forum Recap: October 15, 2026

Here is a recap of what happened in the search forums today...

Digiday

Addressability is back as a headline concern for attendees at this year’s Prebid Summit

Speakers decry 'UMPs' as the new ad networks, with talk far outweighing understanding.

Digiday

Brands turn to content series and Jimi Hendrix to improve AI search performance

Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.

Duct Tape Marketing

AI Has Leveled the Marketing Playing Field

AI Has Leveled the Marketing Playing Field written by John Jantsch read more at Duct Tape MarketingCatch the Full Episode: Overview Back from the vault with a conversation that has only grown more useful since we recorded it.

Marketing Dive

How Coca-Cola’s Mr. Pibb became the fastest-growing brand of 2026

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% during Q2 2026.

Hubspot

Claude skills vs. plugins vs. MCP connectors: A simple guide

If you’ve opened Claude’s Customize settings and weren’t sure whether a task called for a Skill, a connector, or a Plugin, you’re not alone.

Adweek

As the NBA Season Begins, Michelob Ultra Cheers On Knicks Championship

Michelob Ultra's multi-channel NBA campaign will run across New York's five boroughs.

Social Media Today

Google shares 2026 Halloween trends

This year’s annual Frightgeist overview offers movie-inspired costumes from films including “Obsession,” as well as regional U.S. trend advice.

CMSWire

From Single-Player to Multiplayer: Building a Marketing Operating System

Your AI briefing knows what changed. It has no idea what you did about it. Durable tasks and a promotion path give marketing teams the missing layer.Continue reading...

CMSWire

Kustomer Adds AI QA & Conversation Intelligence to CX Platform

The new tools score every customer conversation automatically, replacing sample-based QA with full-coverage AI analysis.Continue reading...

Social Media Today

TikTok Shop offers U.K. merchants more engagement tools

The platform has added group deals, new auction functions and an easy way to create shoppable carousels.

EVENTS & LIVE TRAINING

American Marketing Association

Digital Marketing Copywriting – October 2026

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web (specifically social media, blogs, and email). Uncover the technical foundations and the creative instincts that make good writing repeatable across platforms.