The company said that the discovery tool can help drive engagement but noted that most users still...

	View in Browser
Friday, October 16, 2026

Social Media Today

Snap reports on Snap Map data for brands

The company said that the discovery tool can help drive engagement but noted that most users still turn to Google Maps for location information.

Social Media Today

TikTok Shop offers U.K. merchants more engagement tools

The platform has added group deals, new auction functions and an easy way to create shoppable carousels.

Hubspot

Tracking AI Overviews: What the data actually shows

AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for.

Digiday

Making the case for purchase and intent data in programmatic

Kristi Argilyan, evp and Chief Commercial Officer, The Trade Desk Every CMO is dealing with the same squeeze. Finance is going through budgets line by line and wants proof.

Search Engine Roundtable

Google Updates Links In AI Mode & AI Overviews Again, Won't Show Click Data

Google, for the umpteenth time, has updated how it shows links and carousel link cards in AI Mode and AI Overviews.

Digiday

Brands turn to content series and Jimi Hendrix to improve AI search performance

Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.

Marketing Dive

How Coca-Cola’s Mr. Pibb became the fastest-growing brand of 2026

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% during Q2 2026.

Adweek

Land O’Lakes CMO Reveals How To Sell Cultural Moments Fit For a Farm Co-op

Land O'Lakes CMO Heather Malenshek spoke at ADWEEK's Brandweek event in September

CMSWire

Kustomer Adds AI QA & Conversation Intelligence to CX Platform

The new tools score every customer conversation automatically, replacing sample-based QA with full-coverage AI analysis.Continue reading...

Marketing Dive

Sociable: TikTok inks microdrama partnership with Made By Us studios

The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

Seth's Blog

Addressing fear

Seth Godin's Blog on marketing, tribes and respect

For Momentum

AI for Social Impact: 3 Ways Corporations and Nonprofits Co-Create

AI is rapidly shifting from a new part of an operational technology stack to a core driver of corporate social responsibility (CSR) and social sector innovation.

EVENTS & LIVE TRAINING

American Marketing Association

Digital Marketing Copywriting – October 2026

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web (specifically social media, blogs, and email). Uncover the technical foundations and the creative instincts that make good writing repeatable across platforms.