Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part,...

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Friday, October 16, 2026

Digiday

Brands turn to content series and Jimi Hendrix to improve AI search performance

Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.

Hubspot

Tracking AI Overviews: What the data actually shows

AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for.

Search Engine Roundtable

Daily Search Forum Recap: October 15, 2026

Here is a recap of what happened in the search forums today...

For Momentum

AI for Social Impact: 3 Ways Corporations and Nonprofits Co-Create

AI is rapidly shifting from a new part of an operational technology stack to a core driver of corporate social responsibility (CSR) and social sector innovation.

Marketing Dive

Consumer goods giants step up ad intensity as other big spenders pull back: report

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”

Marketing Dive

Sociable: TikTok inks microdrama partnership with Made By Us studios

The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

Social Media Today

TikTok Shop offers U.K. merchants more engagement tools

The platform has added group deals, new auction functions and an easy way to create shoppable carousels.

Seth's Blog

Addressing fear

Seth Godin's Blog on marketing, tribes and respect

CMSWire

From Single-Player to Multiplayer: Building a Marketing Operating System

Your AI briefing knows what changed. It has no idea what you did about it. Durable tasks and a promotion path give marketing teams the missing layer.Continue reading...

Duct Tape Marketing

AI Has Leveled the Marketing Playing Field

AI Has Leveled the Marketing Playing Field written by John Jantsch read more at Duct Tape MarketingCatch the Full Episode: Overview Back from the vault with a conversation that has only grown more useful since we recorded it.

Search Engine Roundtable

Google Tests New Search Bar In Google App

Google is testing a redesigned search bar within the Google mobile app. The new search bar is now has the + sign in it, and instead of saying "Search," it says "Ask Google."

Fortune

Tina Knowles launched hair care line Cécred with daughter Beyoncé after years of mixing custom hair treatments

The line became the most successful debut in history for retailer Ulta Beauty.

EVENTS & LIVE TRAINING

American Marketing Association

Digital Marketing Copywriting – October 2026

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web (specifically social media, blogs, and email). Uncover the technical foundations and the creative instincts that make good writing repeatable across platforms.