SmartBrief on Small Business
SBA provides disaster loans to aid those hit by wildfires | Customer acquisition can be costly, but crucial endeavor | How to use consumer insights from social commerce
Created for np3kckdy@niepodam.pl |  Web Version
January 13, 2025
CONNECT WITH SMARTBRIEF LinkedInFacebookX
SmartBrief on Small Business
SIGN UP ⋅   SHARE
Top Story
SBA provides disaster loans to aid those hit by wildfires
(Mario Tama/Getty Images)
The Small Business Administration is offering up to $2 million in low-interest disaster loans to Los Angeles businesses affected by recent wildfires, which have caused an estimated $150 billion in damages. These loans are available for both physical damage and economic injury. They can be accessed by businesses directly impacted by the fires and indirectly affected, such as suppliers.
Full Story: CBS News (1/10),  Forbes (tiered subscription model) (1/13) 
LinkedIn X Facebook Email
[Webinar] Extending Agentforce with Partner-Built Agent Actions
Join Salesforce on Thursday, January 16th at 1 pm ET. Discover how to leverage the Agentforce Partner Network to extend the power of Agentforce and see how agents use partner-built agent actions. Register now!
ADVERTISEMENT
Problem. Solved.
Customer acquisition is essential for small business growth and profitability but can be expensive and time-consuming. A well-planned marketing strategy is crucial to attract new customers, increase brand awareness and diversify the customer base to minimize risk during economic downturns.
Full Story: Small Business Trends (1/13) 
LinkedIn X Facebook Email
New Book: Outsmart Your Competition!
Business owners with $2M+ in annual revenue seeking a new growth strategy. Discover 10 blind spots. Avoid being commoditized and outplayed by your competitors. Schedule a complimentary Growth & Differentiation Consultation to get this book for free. Learn more.
ADVERTISEMENT:
Marketing
Social commerce sales are projected to exceed $2 trillion this year, highlighting the importance of platforms such as Instagram in ecommerce and the value of data from social commerce for product development, customer service and cross-channel integration. Social commerce data offers a feedback loop that allows brands to optimize product offerings and test new products with influencers, facilitating rapid product refinement and meeting consumer preferences.
Full Story: Forbes (tiered subscription model) (1/10) 
LinkedIn X Facebook Email
Free eBooks and Resources
Free eBooks and resources brought to you by our sponsors
Your Money
Business credit cards offer significant benefits, including rewards programs like cash back and travel points, which can be tailored to meet specific business needs. These cards often feature no annual fees or introductory 0% APR offers, making them attractive options for cost-conscious entrepreneurs. However, potential downsides include overuse, surcharges and late fees.
Full Story: Forbes (tiered subscription model) (1/10) 
LinkedIn X Facebook Email
Today's Economic Indicator
American consumers expect inflation to rise significantly over the next year and beyond, with the University of Michigan's survey showing one-year inflation expectations jumping to 3.3% in January. Concerns over potential tariffs and Trump-era economic policies, coupled with a strong labor market, are driving inflation fears and dampening consumer sentiment, while economists expect the Federal Reserve to keep rates steady.
Full Story: Reuters (1/10),  The Wall Street Journal (1/10) 
LinkedIn X Facebook Email
Tips & Tools
Microsoft Teams has introduced a live chat widget for small businesses on Microsoft 365 Business plans, allowing direct customer engagement from websites. The widget, configurable via the Microsoft Teams Admin App, enables contact information collection, case assignment and real-time support.
Full Story: CX Today (1/8) 
LinkedIn X Facebook Email
Sales and customer relationship management are distinct yet complementary functions that are crucial for small-business growth. CRM focuses on building meaningful connections, while sales convert opportunities into revenue, according to Alykhan Jetha, founder of Marketcircle. "Think of it like having a dinner party, where you wouldn't hand your guests a menu and take their order but rather extend just the kind of hospitality that makes them want to be invited over again and again," writes Jetha.
Full Story: Entrepreneur (1/10) 
LinkedIn X Facebook Email
Most Read Stories
Just for Fun
Physicists have proposed the mathematical possibility of a third type of particle, paraparticles, which could exist alongside fermions and bosons. This discovery, published in Nature, suggests that these particles might behave like anyons in a three-dimensional universe, challenging the current understanding of the Standard Model.
Full Story: ScienceAlert (Australia) (1/10) 
LinkedIn X