Changes to Keurig Dr Pepper C-suite as energy goals grow | How plant milks can stand out in a crowded market | Beverages top natural product trends; 2024 sales hit $320B
Keurig Dr Pepper has selected Eric Gorli as its president of US Refreshment beverages, replacing Andrew Archambault. Justin Whitmore, KDP's former chief strategy officer, will assume the new position of president of KDP energy, a role created to manage the "substantial growth ahead" anticipated by the company.
Plant-based milks are competing with each other in a market that continues to see new competitors, making it necessary to distinguish themselves in areas such as taste, functionality, nutrition, branding and sustainability, says Christopher Robertson, COO and co-founder of Sproud, a Swedish pea milk manufacturer. Product diversification is one method, says Robertson, who uses Sproud's zero-sugar Barista Zero line as an example.
Natural product sales are projected to have reached nearly $320 billion in 2024, driven by trends in beverages, healthy aging and high-protein products, according to a SPINS report. Beverages, particularly energy and sports drinks, lead innovation, while consumers increasingly seek high levels of protein, according to the report.
Registered dietitian Isabel Vasquez shares her top recommendations for promoting healthier aging, emphasizing benefits for bone, heart and gut health. Vasquez's weekly grocery staples include kefir for calcium and probiotics and coffee that offers antioxidants that may slow aging.
Coca-Cola has released "Westside's Finest," an ad that uses a family-run convenience store to explore 50 years of the company's brands and cultural milestones, including AI, credit cards and cellphones. The ad, directed by Kenya Barris, is part of the "Proud Sponsors" campaign and was created with Majority, WPP Open X, UTA, CMC Forecast and Prettybird.
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