Consumer Brands Association SmartBrief
Banks vie to finance Reckitt's home care asset sale | Lakeside Foods debuts frozen appetizers, canned beans | Hormel Foods CEO James Snee to retire at end of fiscal 2025
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January 14, 2025
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Company Watch
Banks vie to finance Reckitt's home care asset sale
(Newscast/Getty Images)
Banks are vying to provide debt financing for the potential sale of Reckitt Benckiser's home care assets, which could potentially bring in more than $7.3 billion. Morgan Stanley is advising Reckitt and offering staple financing to potential buyers.
Full Story: Bloomberg (1/14) 
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Lakeside Foods is debuting a line of frozen appetizers -- for foodservice distribution and private-label retail stores -- designed to crisp in air fryers and ovens, featuring breaded green beans, pickles and Wisconsin white cheddar cheese curds. The company also has introduced canned organic garbanzo and black beans with Himalayan pink salt.
Full Story: Deli Market News (1/10) 
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5 consumer trends to watch
Which consumer trends could influence your strategy in 2025? Join our webinar to explore lifestyle shifts, purchase motivators and spending priorities this year. You'll gain new industry insights from Euromonitor experts who unpack the impact of evolving demands on B2C brands. Save your spot.
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Trends
Data strong on nonalcoholic drink sales at end of 2024
(Justin Sullivan/Getty Images)
Volume was stronger and prices remained steady in the nonalcoholic beverage space in the two weeks that ended Dec. 28, according to NielsenIQ data reporting on sales trends for carbonated soft drinks, energy drinks, bottled water, sports drinks, sparkling flavored water, ready-to-drink coffee and coconut water. Carbonated soft drinks saw a 7.3% sales increase, while energy drinks rose by 6.8%, according to the report.
Full Story: BevNet (subscription required) (1/7) 
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[Webinar] Extending Agentforce with Partner-Built Agent Actions
Join Salesforce on Thursday, January 16th at 1 pm ET. Discover how to leverage the Agentforce Partner Network to extend the power of Agentforce and see how agents use partner-built agent actions. Register now!
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New Product Spotlight
Discover Consumer Trends That Will Define 2025
In 2025, consumers will spend more carefully and choose healthier options. MikMak's guide reveals trends in Grocery, Alcohol, Health & Wellness, and Personal Care.
Explore insights and predictions to help your brand adapt and win in the new year!
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Consumer Brands News
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Consumer Brands recently released the findings of a poll we commissioned, conducted by Morning Consult, that shows voters support a more targeted approach that exempts ingredients and inputs that aren't readily available in the U.S. but are needed by domestic manufacturers. This approach could help the Trump administration achieve its core policy objectives of countering China and dealing with issues like border security, without the negative impact of tariffs contributing to inflation at the grocery store. Learn more.
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Looking for actionable tariff and tax insights that can help your CPG company stay ahead in this rapidly evolving trade environment? Join us for a deeper-dive look at the Trump administration's proposed tariffs and tax reforms. Industry experts will discuss how tariffs could affect supply chains, input costs, and consumer prices, as well as new investment opportunities presented by potential tax reforms. Register here.
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Advertising & Marketing
Kimberly-Clark spread its $1.1 billion media account among four major holding companies, culminating in an agency review prompted by its "Powering Care" strategy. Interpublic Group will handle glo