SEO isn’t dead. It just needs a fresher approach. In this video presentation, experts from TopRank...

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Friday, February 21, 2025

American Marketing Association

The Skills Marketers Need in 2025 and Beyond

The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future.

California State University Northridge

Ready to level up your design skills with cutting-edge tech?

Earn your graduate degree in design thinking and innovation from CSUN.

Content Marketing Institute

SEO Moves To Make (and Ditch) in 2025 [Video]

SEO isn’t dead. It just needs a fresher approach. In this video presentation, experts from TopRank Marketing reveal why traditional SEO still has a role and how marketers should embrace a wider view of getting content found.

Search Engine Roundtable

Google Business Profiles Posts Integrates AI-Enhanced Images

Google Business Profiles now can add backgrounds to the images you upload to your Google Posts, using AI. Victoria Kroll from Google wrote that you can now "can create an engaging AI-generated background for the photos you plan to use in the post."

Adweek

Saturday, Feb. 15 Evening Cable News Ratings: Fox News’ The Big Weekend Show Dominates

The recently expanded The Big Weekend Show, which went from one hour to two on Fox News, has resonated with the network's audience, becoming the most-watched show of the evening in total viewers and Adults 25-54.

ON-DEMAND TRAINING

American Marketing Association

Small Business Marketing

Learn the fundamentals of small business marketing and advertising, as well as the impact it has in the age of social media.

Adweek

Week of Feb. 10 Evening News Ratings: ABC Has Gains in Total Viewers and Adults 25-54

ABC World News Tonight is posting gains; however, for the third straight week, the new look CBS Evening News continued to see no viewership growth in total viewers and the Adults 25-54 demo.

Chief Marketer

The Weber Shandwick C-Suite Report: An Opportunity to Prove Value to Corporate Leaders

A new C-suite outlook report from The Weber Shandwick Collective indicates that business executives have little confidence in their teams’ abilities to properly respond to an unexpected PR disaster. But communications professionals shouldn’t panic.

DMN

Air cargo rates hold firm amid concerns

Air cargo rates have remained firm despite concerns over the impact of US tariffs on China, the temporarily…

DMN

PostgreSQL vulnerability exploited in US Treasury attack

The suspected Chinese state-sponsored hackers who compromised the workstations of several US Treasury employees in December 2024 did…

MarketingProfs

AI in Marketing: Three Strategic Steps CMOs Should Take Now

CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more. Read the full article at MarketingProfs

Chief Marketer

Why happy engineers mean a better customer experience at Leatherman

Brand manufacturer Leatherman upgraded its legacy product information management system to Akeneo. The faster PIM system results in fewer on-site errors. Learn from the Leatherman brand: if your systems are outdated, your content will be too.

Search Engine Roundtable

Daily Search Forum Recap: February 20, 2025

Here is a recap of what happened in the search forums today...

EVENTS & LIVE TRAINING

American Marketing Association

Influencer Marketing Bootcamp

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.