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Daily Morning Newsletter

Sat, Feb 22, 2025

Top Stories

To be influenced or not to be?

Influencers impact modern marketing with the industry projected to reach $32.55 billion by 2025.

AI agents and human agents: Finding the perfect balance in customer experience

Modern customer service blends technology and human expertise.

TRAI recommends new broadcasting service authorisation framework

TRAI recommends ending radio co-location, reducing DTH fees to zero, and promoting infrastructure sharing.

Business of Brands

	Q-com gears up for a busy summer of ice creams and ACs
	Walmart forecast disappoints, shares fall 6% on consumer spending worries
	Alibaba matches third-quarter estimates with strong year-end sales
	Starbucks' new compostable cup design sparks outrage: Why is the sustainability drive not sitting well with customers?
	Natural diamonds shine as prices dip
	What do Harry Potter and KFC have in common?
	Despite passenger growth of 14.5% in Jan, aviation industry likely to post loss: ICRA
More on Business of Brands

Marketing

	Donald Trump admin to press ahead with Amazon, Meta antitrust cases
	New York sues vape distributors for fueling teen epidemic
	Japan's Suzuki trims India sales target amid competition, scales back EV launches
	PLI for electronic components to create globally competitive sector in India: Lava's Sanjeev Agarwal
	Scotch, whiskey & more: Why the world is raising a toast to Indian tipplers
	Cricket: Coca-Cola looks to bowl out Pepsi in Champions Trophy marketing contest
More on Marketing

Digital

	Spotify adds more AI-generated audiobooks
	Brazil's top court justice orders X to pay $1.4 million fine for non-compliance
	Kaspersky reports nearly 900 million phishing attempts in 2024 as cyber threats increase
More on Digital

Advertising

	Kinetic Green brings back Chal Meri Luna legacy with a modern twist
	Kriti Sanon redefines seasonal dressing with Biba
	Coca Cola embraces the magic of restart in 'halftime
	Garmin appoints Milind Soman as its brand ambassador in India
	Samantha Ruth Prabhu teams up with Nivea India
	JioStar courts advertisers for ICC Champions Trophy amid ad market slowdown
More on Advertising

Media

	MLB, ESPN opt out of TV deal for 2026-28 seasons
	Netflix to invest $1 billion in Mexico over next 4 years
	Champions Trophy: Hype or hyper? India-Pakistan clash puts ads on the boil
More on Media

The Pitch Report

	Gozoop Creative Digital secures social media mandate for International Master's League
	FCB Kinnect wins full-funnel creative mandate for Prega News
More on The Pitch Report

What's happening at ETBrandEquity

Trendies Awards 2025

The Trendies Awards will honour the exceptional work done by brands, agencies, influencers and digital media professionals who are shaping the industr...

Nominations till Fri, 28 Feb 2025

Nominate Now

B2B Marketing Unplugged Annual Summit

This premier summit deciphers the evolving landscape of B2B marketing, where AI, automation, and data intelligence redefine engagement. With 50 top CM...

Fri, 28 Mar 2025

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