April 2 - Inside Olaplex’s brand refresh, campaign | Harry’s resets with crime movie tropes

Harry’s resets brand with push beyond product-focused marketing; Roblox scales rewarded video ad offering via Google partnership; Trader Joe’s roasts in-store retail media

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April 2, 2025 | Today’s news and insights for marketing leaders

BROUGHT TO YOU BY — Valpak

Now On-Demand: New Mover Data Webinar

Benjy Uhl, Head of Product/ Data at Valpak, introduces the new mover journey and how this intelligence can alert you before customers churn. Watch Now.

Why Olaplex is leading with emotion for its latest refresh, campaign

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

Harry’s resets brand with push beyond product-focused marketing

Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.

Roblox scales rewarded video ad offering via Google partnership

Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate of over 80%.

Bring back the classics: why classic content captivates

Escape the relentless chase for the next big idea. Join marketing experts to get a blueprint for crafting timeless, high-impact content. Register now.

Trader Joe’s roasts in-store retail media

In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and screens.

The Top Emerging Food & Beverage Brands to Watch

Emerging brands such as Poppi and Simple Mills have transformed into household names, stealing market share from traditional CPGs. Explore the brands disrupting the F&B industry in this Trendline.

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