How one startup balances revenue growth and brand management.
How one startup balances revenue growth and brand management.
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Wednesday, April 2, 2025
 
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American Marketing Association
The Double-Edged Sword of High-Arousal Language in Influencer Marketing
A new Journal of Marketing study shows that high-arousal language can work for small-scale influencers but not for influencers with a bigger reach.
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Amplitude
Mastering Customer Acquisition Strategy

Proven frameworks to acquire—and keep—new customers.

 
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Harvard Business Review
Calyx Global: Improving the Quality of Carbon Credits
How one startup balances revenue growth and brand management.
 
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Social Media Today
The Best Times to Post in 2025 (Based on 30k Brands/Creators)
New insights to help guide your social posting strategy.
 
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Buffer
11 of the Best Social Media Campaign Examples (+ Key Takeaways for Your Strategy)
Real-life social media campaign examples from trailblazing brands to inspire your next big project.
 
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Marketing Dive
PepsiCo names new US beverages CMO amid soda category disruption
Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on better-for-you offerings.
 
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Social Media Today
YouTube Outlines Monetization Options for Creators
YouTube now has a range of monetization pathways to consider.
 
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Seth Godin Marketing
Credulous
Where do con men come from? There are three conditions that need to be met: First, there needs to be rising societal pressure to get ahead, cut the line and find a win.
 
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Adweek
Marcel Clarke to Join KVIA in El Paso as Evening Co-Anchor
She played a key role in launching a show for NBC Network’s streaming platform, Peacock
 
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Adweek
MSNBC Is the Leading News Outlet on YouTube and TikTok for March
MSNBC also finished ahead of the broadcast news networks on both platforms.
 
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Digiday
Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown
It's not the economy, it's the anxiety.
 
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Search Engine Roundtable
Google AI Overviews Tests Check Important Info Disclaimer
Google is testing adding a disclaimer or piece of text on the AI Overviews within the desktop and mobile search results that says "Check important info." I guess this is Google being a bit more cautious about some AI Overviews?
 
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EVENTS & LIVE TRAINING
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American Marketing Association
Digital Marketing Bootcamp (April 2025)

Our expert-led program goes beyond theory, providing step-by-step techniques in AI-powered content creation, SEO optimization, and performance analytics.

 
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American Marketing Association
Maximize ROI with Strategic Budget Management

Attendees in this session will discover how to apply the 80/20 principle to marketing budgets, enabling more targeted and efficient execution. Gain practical techniques to streamline marketing efforts and achieve higher conversion rates.

 
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