Hi there,

Social will account for 46.2% of B2B digital ad spend in 2025, according to our forecast. LinkedIn will nab nearly half of those dollars, making it the top B2B social channel.

As spending shifts and competition increases, B2B marketers need to navigate the tension between short-term ROI demands and long-term brand building. Explore our lookbook, “Balancing Act: B2B Marketers Juggle Performance, Brand Strategies,” to learn:

• Why B2B marketers must prioritize high-value accounts amid budget pressures
• How multichannel strategies effectively blend performance and brand objectives
• Which channels excel at lead generation versus brand awareness
• How AI is transforming B2B marketing across the entire funnel

Sincerely,
EMARKETER Studio

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