In this edition, The Washington Post’s deal with OpenAI signals a shift in the greater media mindset͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌ 
 
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April 23, 2025
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Reed Albergotti
Reed Albergotti

Hi, and welcome back to Semafor Tech.

It’s the first day of Semafor’s World Economy Summit and I’m back in DC, home of my old employer The Washington Post. Yesterday, that storied publication announced a deal with OpenAI, under which ChatGPT responses that draw on its content will cite and link the publication.

The deal signals a subtle but important vibe shift in the way the media is looking at AI: As a distribution channel and source of traffic, rather than direct competition.

That view is the polar opposite of the one I heard in January at the World Economic Forum in Davos, where high-powered media executives railed against AI and the existential threat it posed to the industry. The prevailing view was that it was good to have your website scraped by Google, but bad to have it scraped by an AI company (Yes, Google is also an AI company).

If they wanted to, news organizations could lock their fresh, breaking content behind strict paywalls and keep it out of the hands of AI models and any other scrapers. Instead, even the ones that do have paywalls leave a wide variety of loopholes open so that they can charge for subscriptions and simultaneously maximize traffic.

A prediction: The vast majority of news organizations will eventually optimize for AI scrapers instead of hide from them.

If you’re not attending the World Economy Summit, tune in live here for up-to-date coverage of the many great panels and fireside chats.

Move Fast/Break Things

➚ MOVE FAST: 3D. Google DeepMind has released a new 3D world-building model, which could represent a huge leap forward in training robotic systems.

➘ BREAK THINGS: O3. OpenAI’s new o3 model hallucinates more often than its older o1 model, according to internal tests. While that’s in part because it makes more claims, OpenAI can’t completely explain why this phenomenon is happening.

Netflix at WES
Netflix’s Co-CEO, Ted Sarandos with Ben Smith
World Economy Summit

Netflix has no China business, but that’s not a bad thing, co-CEO Ted Sarandos said today at Semafor’s World Economy Summit.

“Fifteen years ago, everyone thought [a presence in China] was existential,” he said. The company previously tried to reach the country’s more than 1 billion consumers through a deal with Chinese firm iQiyi. Chinese censorship laws meant that all Netflix programming had to pass a censor board, “and in three years, not a single episode of a single Netflix show cleared the censorship board.”

Since then, Sarandos said he has watched other media companies “grinding out all of their time to get there, and ultimately ended up in the same place I did, which is nowhere.”

Artificial Flavor
Podcast host Dwarkesh Patel.
dwarkesh.com

AI isn’t alive — at least not by the human standards by which we define “life.” But the extent to which AI systems are conscious — even potentially suffering — is something that’s less universally agreed upon, even by developers of those systems. Dwarkesh Patel, a researcher and podcast host, is one of the first prominent tech voices to lend credibility to the argument.

In a podcast published last week, Patel connected the case of British abolitionists fighting slavery in the 1700s to his own concern that digital entities may be suffering from the work humans are requiring of them. “There are going to be trillions of digital beings,” he said. “I want it to be the case that they’re not tortured and put into conditions in which they don’t want to work and whatever. I don’t want galaxies worth of suffering.”

What “suffering” looks like for digital entities isn’t clear, but many advocates agree it’s a version of emotional pain or distress incomparable to what humans experience. It may be evidenced by erratic responses to large inquiries, among other things. If it doesn’t exist today, it may exist in the future, as developers approach AGI.

Every major model developer has vehemently denied any consciousness claim for their systems. But Patel’s comment suggests that the question of AI sentience is further entering the mainstream. Be ready to defend your position.

The Semafor View

Catch up with the changing world around you — check out The Semafor View, our annual guide helping business leaders make sense of this moment. This year’s edition brings together bold provocations from world-class thinkers on the forces reshaping business, policy, and the global economy. From AI disruption to geopolitical realignment, The Semafor View is a must-read for leaders navigating today’s fractured world.

OpenAI’s profit battle
OpenAI co-founder Sam Altman.
Axel Schmidt/File Photo/Reuters

Elon Musk isn’t the only one fighting to keep OpenAI a nonprofit. More than 30 individuals, including Nobel laureates, former OpenAI employees, and law experts, today submitted a 25-page letter to the attorneys general of California and Delaware, asking them to block OpenAI’s proposed restructuring to a for-profit entity. While Musk’s argument revolves around a breach of contract claim, the central assertion remains — that OpenAI abandoning its nonprofit structure violates its original charitable mission.

“OpenAI is trying to build AGI, but building AGI is not its mission,” the letter reads. Its purpose, as stated in official documentation, is “to ensure that artificial general intelligence benefits all of humanity,” and not for the “private‬ gain of any person.”

It is legally complicated to change the mission of the company. “If there are inefficiencies, you can fix them,” Page Hedley, a policy and ethics advisor for OpenAI from 2017 to 2018 who signed the letter, told Semafor. “But if the problem is [that] investors don’t like that the mission comes first, that’s too bad. That’s baked into who you are.”

As the focus for AI development in the US shifts from safety to speed, the pressure to scale is intensifying. OpenAI says it can maintain its mission to benefit humanity as a for-profit entity, while its nonprofit arm will play a philanthropic role. “Our Board has been very clear: our nonprofit will be strengthened and any changes to our existing structure would be in service of ensuring the broader public can benefit from AI,” an OpenAI spokesperson told Semafor.

While OpenAI is one of the leading model developers, that status has also hampered its ability to meet some market demands. A portion of the investment in its latest funding round, which valued the company at $300 billion, came with the caveat that it transition to a for-profit company by the end of the year.

OpenAI is the only major AI firm not playing for profits. Simultaneously, it is, in many ways, already functioning like a for-profit entity through its capped-profit segment and massive commercial partnerships. That makes the status change murky. “If someone’s behavior is inconsistent with the law, you don’t change the law to match their behavior,” Hedley said. “You change their behavior to match the law.”

Third-person effect

Change of tune. Social media has both positive and negative effects on society, but lately, young people are seeing more of the negative. Nearly half of US teens surveyed by Pew Research Center believe social platforms negatively impact people their age, up from 32% in 2022. A meager 11% of respondents see social media as mostly positive, less than half the amount who believed so a few years ago.

A chart showing the change in survey responses from 2022 to 2024 on the effect teens say social media has on people their age, based on a Pew Research Center survey.

So what changed? In that time, TikTok has fought to remain in the states, and Elon Musk bought X, contributing to a rise of hate speech on the platform. AI-generated content (or “slop”) has found a home online, and platforms have leaned into selling the products that appear in users’ feeds.

Social media companies like Meta, YouTube, and TikTok have also rolled out a slew of parental controls and safety features for their younger users, but the survey responses indicate the updates haven’t improved teens’ experiences in any significant way.

It’s also noteworthy that while half of respondents believe social media negatively impacts their peers, only 14% said it negatively impacts them personally. Psychologists call this the third-person effect, where it’s easier to recognize consequences in others.

Social media companies are continuing to update their experiences, with the latest push being to integrate chatbots. xAI’s Grok is an active user on X, while Meta experimented with AI influencers before deleting them for customized chatbots. The next wave of social media appears to be AI-driven, but it’s unclear how much that will resonate with users.

Semafor Stat
71%.

How much Tesla’s profits fell in the first quarter of 2025 against the same quarter last year on anti-Musk backlash and weak car sales. The company stated that Trump’s tariffs and “changing political sentiment” could negatively impact future demand.

Playing by EU Rules

The European Union fined Apple and Meta a combined $800 million for breaking the bloc’s digital rules.

A bar chart showing the value of EU antitrust fines over the years.

Apple faces a €500 million ($570 million) of those total fines for directing consumers away from competitors to its app store, while Meta was hit with a €200 million ($230 million) penalty for requiring EU users to pay to access ad-free versions of its products.

These are the first fines issued under 2024’s Digital Markets Act, which aims to curb the dominance of major digital platforms — and charge up to 10% of their global turnover if they don’t comply.

The latest fines are “relatively softball” compared to previous penalties Big Tech companies had faced from the EU, like a €4.3 billion hit on Google in 2018, Reuters noted — and risk giving the impression that EU Commission President Ursula von der Leyen has caved to pressure from the Trump administration. The lower fines could also be seen as a bargaining chip for the administration’s recently imposed tariffs.

“The nuance here is important, though,” Reuters editor George Hay notes, adding that while the timing of the fines may be strategic, the DMA is different from past harsher antitrust regulation, and it’s designed to encourage Big Tech companies to comply without immediately resorting to massive fines.

Semafor Spotlight
A great read from Semafor Net Zero.Oil rigs are seen in a field.
David McNew/Reuters

Specialist investors aren’t spooked by a recent plunge in oil prices and oil-company shares, and think the US is still headed for more drilling as President Donald Trump chases an “energy dominance” agenda, Semafor’s Tim McDonnell reports.

By pushing the oil price close to or below the breakeven point for many drilling companies, Trump is testing the patience and fortitude of industry leaders and their shareholders.

That pain will probably be short-lived: Recession aside, oil demand isn’t drying up anytime soon. And in the boom-bust world of oil economics, periods of underinvestment in drilling brought about by low prices are always followed by supply shortages that drive the price back up, Tim notes.

For more on the energy transition, subscribe to Semafor’s Net Zero newsletter. →