Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer...

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Wednesday, April 23, 2025

American Marketing Association

The Double-Edged Sword of High-Arousal Language in Influencer Marketing

A new Journal of Marketing study shows that high-arousal language can work for small-scale influencers but not for influencers with a bigger reach.

Digiday

Marketing Briefing: How the current chaos affects influencer marketing

Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer marketing has been spared.

ClearVoice

Compliance and Regulation: How ClearVoice Handles Content in Highly Regulated Industries

Healthcare, finance, and tech companies need writers who can produce engaging content and navigate complex industry regulations. The problem? Many content agencies don’t vet their writers for their regulatory expertise.

Adweek

GLP-1s are Changing Diets, and Danone’s CMO is Ready

Yoghurt brand Oikos is already benefiting from Ozmepic and Wegovy users' nutrient-dense diets

Marketing Dive

Welch’s Fruit Snacks lets parents use AI to write sweeter notes to kids

The Lunchbox Notes Translator turns candid sentiments into heartfelt messages and is timed to the release of customizable packaging.

ON-DEMAND TRAINING

American Marketing Association

Navigating Growth and Patient Acquisition Through Effective Marketing Strategies

This free event is now available for on-demand registration and access through October 17, 2025. Uncover how businesses can leverage innovative advertising strategies to navigate growth and improve patient or client acquisition.

American Marketing Association

2025 Trends Bundle (Social Media & AI Skills)

Get ahead of the trends in Social Media and AI with this two-course training bundle! Get expert insights into the advancements and changes coming this year to support your digital marketing campaigns

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

Digiday

In the CTV race, LG Ad Solutions starts at the home screen

LG Ad Solutions wants to make the home screen the main gateway to streaming to claim a greater slice of the ad dollars flowing through CTV.

Social Media Today

Instagram Implements Expanded AI Age Checking, New Parent Prompts

Expanded age checking from Meta, as it looks to advanced its AI age verification process.

SEMrush Blog

How to Add a Google Maps Business Listing: Step by Step

Discover the easiest way to add your business to Google Maps to reach more customers.

SEMrush Blog

Geo-Targeting SEO: A Game-Changer for Local Businesses

Discover the power of geo-targeting SEO and how it can transform your local business‘s online presence.

Adweek

Chief Meteorologist Dave Hovde Leaving KSBY After 22 Years

Hovde joined the station in 2003 after working in Fargo, North Dakota

Buffer

A Video Marketing Guide On Creating Engaging Content for Social Media

Video marketing has taken the social media world by storm. People watch more than 100 million hours of video on Facebook. YouTube brings in nearly …

Hubspot

A Deep Dive Into the Different Types of AI Agents and When to Use Them

I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark.