Healthcare, finance, and tech companies need writers who can produce engaging content and navigate...
Healthcare, finance, and tech companies need writers who can produce engaging content and navigate...
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Wednesday, April 23, 2025
 
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American Marketing Association
The Double-Edged Sword of High-Arousal Language in Influencer Marketing
A new Journal of Marketing study shows that high-arousal language can work for small-scale influencers but not for influencers with a bigger reach.
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ClearVoice
Compliance and Regulation: How ClearVoice Handles Content in Highly Regulated Industries
Healthcare, finance, and tech companies need writers who can produce engaging content and navigate complex industry regulations. The problem? Many content agencies don’t vet their writers for their regulatory expertise.
 
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SEMrush Blog
Geo-Targeting SEO: A Game-Changer for Local Businesses
Discover the power of geo-targeting SEO and how it can transform your local business‘s online presence.
 
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Marketing Dive
Welch’s Fruit Snacks lets parents use AI to write sweeter notes to kids
The Lunchbox Notes Translator turns candid sentiments into heartfelt messages and is timed to the release of customizable packaging.
 
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Digiday
Marketing Briefing: How the current chaos affects influencer marketing
Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer marketing has been spared.
 
ON-DEMAND TRAINING
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American Marketing Association
Navigating Growth and Patient Acquisition Through Effective Marketing Strategies

This free event is now available for on-demand registration and access through October 17, 2025. Uncover how businesses can leverage innovative advertising strategies to navigate growth and improve patient or client acquisition.

 
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American Marketing Association
2025 Trends Bundle (Social Media & AI Skills)

Get ahead of the trends in Social Media and AI with this two-course training bundle! Get expert insights into the advancements and changes coming this year to support your digital marketing campaigns

 
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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Adweek
GLP-1s are Changing Diets, and Danone’s CMO is Ready
Yoghurt brand Oikos is already benefiting from Ozmepic and Wegovy users' nutrient-dense diets
 
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Social Media Today
Bluesky Adds Verification Checkmarks for Approved Users
Bluesky’s trying a different approach to scaling its verification process.
 
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Marketing Dive
Hotels.com returns to mascot-focused marketing with Bellboy character
The anthropomorphic hotel desk bell is promoting savings and travel hacks ahead of the summer rush but arrives as consumer confidence dips.
 
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Chief Marketer
How To Create High-Quality Videos On A Budget (Yes, it is Possible)
With the right strategy and a few smart tools, professional-looking videos can be created without breaking the bank.
 
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Adweek
White House Easter Egg Roll Presented With Corporate Sponsorship
Big tech firms were among the numerous companies sponsoring activities on the White House grounds.
 
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The Ahrefs Blog
What Is llms.txt, and Should You Care About It?
But what exactly is llms.txt, who’s using it, and—more importantly—should you care? llms.txt is a proposed standard for helping LLMs access and interpret structured content from websites. You can read the full proposal on llmstext.org.
 
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Seth Godin Marketing
Technical debt and AI slop
Technical debt is easy to incur. It’s unnecessary added features, undocumented code, support for outmoded interactions and anything that slows down your ability to update and upgrade your work.