Some handy pointers for your Reels promotions.
Some handy pointers for your Reels promotions.
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Wednesday, April 23, 2025
 
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American Marketing Association
The Double-Edged Sword of High-Arousal Language in Influencer Marketing
A new Journal of Marketing study shows that high-arousal language can work for small-scale influencers but not for influencers with a bigger reach.
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Social Media Today
A Guide to Reels Ads [Infographic]
Some handy pointers for your Reels promotions.
 
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Adweek
GLP-1s are Changing Diets, and Danone’s CMO is Ready
Yoghurt brand Oikos is already benefiting from Ozmepic and Wegovy users' nutrient-dense diets
 
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ClearVoice
Compliance and Regulation: How ClearVoice Handles Content in Highly Regulated Industries
Healthcare, finance, and tech companies need writers who can produce engaging content and navigate complex industry regulations. The problem? Many content agencies don’t vet their writers for their regulatory expertise.
 
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Digiday
Marketing Briefing: How the current chaos affects influencer marketing
Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer marketing has been spared.
 
ON-DEMAND TRAINING
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American Marketing Association
Navigating Growth and Patient Acquisition Through Effective Marketing Strategies

This free event is now available for on-demand registration and access through October 17, 2025. Uncover how businesses can leverage innovative advertising strategies to navigate growth and improve patient or client acquisition.

 
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American Marketing Association
2025 Trends Bundle (Social Media & AI Skills)

Get ahead of the trends in Social Media and AI with this two-course training bundle! Get expert insights into the advancements and changes coming this year to support your digital marketing campaigns

 
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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Adweek
DOJ Accuses Google of Using Search Monopoly Tactics To Push AI Product Gemini
DOJ says Google's Gemini deal with Samsung is "monopolist playbook at work.”
 
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Marketing Dive
Hotels.com returns to mascot-focused marketing with Bellboy character
The anthropomorphic hotel desk bell is promoting savings and travel hacks ahead of the summer rush but arrives as consumer confidence dips.
 
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Search Engine Roundtable
Google Ads PMax Campaigns 90 Characters Of Text For All Descriptions
Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long. Previously, there was a short description of 60 characters, but now they have all been updated to show 90 characters.
 
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SEMrush Blog
1-Star Reviews: Example Replies for Negative Feedback
Learn how to reply to 1-star reviews on Google and other platforms with response examples you can use as templates.
 
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Marketing Dive
Welch’s Fruit Snacks lets parents use AI to write sweeter notes to kids
The Lunchbox Notes Translator turns candid sentiments into heartfelt messages and is timed to the release of customizable packaging.
 
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Digiday
In the CTV race, LG Ad Solutions starts at the home screen
LG Ad Solutions wants to make the home screen the main gateway to streaming to claim a greater slice of the ad dollars flowing through CTV.
 
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Hubspot
My Favorite B2B Email Marketing Examples and What Teams Can Learn
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool.