Businessweek Daily
Plus: India’s car tariffs under pressure
View in browser
Bloomberg

Tesla CEO Elon Musk on Tuesday tried to appease investors worried about its poor performance by saying he’s pulling back from government work. But as Businessweek senior reporter Max Chafkin writes today, his ties to Donald Trump and his unpopular policies can’t be cut that easily. Plus: India’s high tariff on cars is facing pushback now, and why amusement parks are on a mission to scare.

If this email was forwarded to you, click here to sign up.

There’s a bit of corporate jargon that’s useful to describe the circumstances faced by Tesla Inc., Elon Musk’s electric-car company: “headwinds.”

The meteorological term, generally deployed by companies to explain away poor performance, will be familiar to anyone well-versed in the lexicon of the American CEO—though it seems especially apt at this moment. Businesses of all sorts face staggering uncertainty, starting with President Donald Trump’s tariff policies and retaliation from other countries, the possibility of a financial crisis or recession (or both), the potential that Trump might bully the chair of the Federal Reserve into doing something disastrous, and perhaps an end to the era of economic and political dominance the US has enjoyed since the end of World War II.

All of these are problems for Tesla, which reported earnings on Tuesday and revealed that it had one of the worst quarters in its history. There were sinking sales, declining profits, a diminished forecast and a huge gap between analysts’ expectations and the company’s actual performance over the previous three months.

Musk did his best to wave all of this away, in part by talking up the prospects of his autonomous vehicle and robotics plans, and in part by blaming forces that were, at least in his accounting, entirely outside of his control. He complained about tariffs, anger from customers over his involvement with Trump’s so-called Department of Government Efficiency and general macroeconomic uncertainty. “While there are many near-term headwinds for us,” Musk said on the company’s quarterly earnings call, “the future for Tesla is brighter than ever.”

Musk is a savant in the fine art of deflection—and the stock responded positively today. Tuesday’s conference call was a master class in the form. After all, Musk has been one of the key players in the external forces he’s complaining about. The headwinds are coming from inside the Cybertruck.

“I’m not the president,” Musk said, repeatedly arguing that Trump’s decision to implement tariffs was his own. Which is true enough, but avoids mentioning that tariffs were a signature issue of Trump’s candidacy and that Musk was the largest donor. When Musk was crisscrossing Pennsylvania, while spending unprecedented sums on the election—around $300 million in a matter of months—what exactly did he think that money would buy him?

One answer, of course, is DOGE, which Musk personally pitched to Trump last summer and has championed ever since as existential—to the US and, possibly, to civilization itself. Unfortunately for Musk, it turns out that gleefully cutting funds to food pantries and religious aid workers while cosplaying as a management consultant is wildly unpopular. During the earnings call, Musk’s deputies acknowledged that his transformation from widely admired green capitalist to trolling Trump surrogate was hurting the company’s sales. As the company’s chief financial officer, Vaibhav Taneja, put it diplomatically, the company was experiencing an “unwarranted hostility toward our brand,” seemingly out of nowhere. In Musk’s mind—and in his own account during the call—none of this was his fault either.

Members of the climate protest group Extinction Rebellion painted messages at a Tesla showroom in New York City on Tuesday, which was Earth Day. Photographer: Stephanie Keith/Getty Images

He blamed protests that he said were funded by the “fraudulent money” of the programs that DOGE was attempting to cut. Leaving aside that this wouldn’t exactly speak well of DOGE, and that the activists have denied paying protesters, Musk’s claims are hard to square with the obvious declines in his popularity in public opinion polls, not to mention the results of Wisconsin’s recent Supreme Court election, which he threw himself and his money into wholeheartedly and lost. Anger against Musk is hardly the exclusive domain of Musk’s favorite nemesis, the media, nor the left-wing groups that have made him central to their activism.

Investors, even some of the most committed Tesla bulls, know this well. In the days before the earnings call, Dan Ives, who just a few months ago was calling Musk’s support of Trump “a total game changer” that would be a “bet for the ages,” urged Musk to leave government and focus on running Tesla. “Anyone that thinks the brand damage Musk has inflicted is not a real thing, spend some time speaking to car buyers in the US, Europe, and Asia,” Ives wrote in a note on Sunday, as reported by my colleague (and Elon, Inc. co-host) Dana Hull. “You will think differently after those discussions.”

The big news Tuesday, beyond the usual boasts about the brave new autonomous future that Musk has promised for almost a decade (without much to show for it), was that Musk is indeed stepping back from DOGE. “I think starting probably next month, in May, my time allocation to DOGE will drop significantly,” Musk said.

The promise was actually less surprising, and probably less significant, than it might seem. Since the beginning of the Trump administration, we’ve known that Musk’s days in Washington would be limited by his status as a special government employee, a category of federal worker restricted to about four months of full-time employment a year.

Moreover, Musk made clear that although he regards DOGE’s work as “mostly done”a strange claim given how far short the group has fallen of its plan to cut $2 trillion from the federal budgethe has no intention of giving up his status as the most enthusiastic member of the presidential entourage. Musk said he’d still spend “a day or two per week” advising Trump for the next three-and-a-half years “just to make sure that the waste and fraud that we stopped does not come roaring back.” I assume the breakfast buffet at Mar-a-Lago isn’t bad either.

Two days a week would be a huge time commitment for a man who runs six companiesand ensures that Musk will be tied to Trump’s most unpopular policies for the foreseeable future. This isn’t to say that Musk won’t benefit from the continued association with the world’s most powerful manthere are numerous signs that he’s attempting to funnel government contracts to his other companies, especially SpaceX. But it also means that those pesky headwinds he mentioned on the Tesla call aren’t going anywhere.

On the latest Elon, Inc. podcast: At least Neuralink is doing well. Listen and subscribe on Apple, Spotify, iHeart and the Bloomberg Terminal.

In Brief

One Tariff Barrier That’s Starting to Crack

Illustration: Brendan Conroy for Bloomberg Businessweek

When Hridesh Baweja’s beloved Chevrolet Optra kicked the bucket a few weeks ago, the New Delhi businessman knew buying a new Chevy was off the table. General Motors Co. stopped manufacturing locally when it exited India in 2017, and the country’s duties on imported vehicles—as high as 110%—mean a US replacement would be comically expensive. So would any of the other overseas-made models that have caught his eye, from Audis to BMWs.

That is, unless India agrees to lower its tariff wall on automobiles—the steepest for any major economy. It looks possible for the first time in decades as the world rewires its supply chains and trade alliances amid US President Donald Trump’s latest brinkmanship. India is keen to avoid additional levies on the $87 billion in goods it ships each year to its biggest export market, the US, and trade negotiators are at the table hoping to finalize some kind of agreement before the fall, with cars expected to be one of the central bargaining chips.

The idea that “car tariffs are possibly coming down is talk of the town,” says Baweja, 41. “I’m waiting to see if they actually do—it’s a big barrier for Indians trying to get their hands on good global models.”

Alisha Sachdev writes about the signals that the country will come to the bargaining table: India’s 110% Car Tariffs Become Harder to Defend in Trump Era

Step Aside, Princess, the Monsters Are Here

Frankenstein Manor in the Dark Universe village at Epic Universe. Photographer: Thomas Simonetti/Bloomberg

A foreboding mist rolls over a plot of tombstones. A score by Danny Elfman swells. An electric current surges atop the Gothic spire of Frankenstein Manor. Nearby a windmill bursts into flames.

It feels like a scene from a Halloween movie, except for one extenuating detail: It’s all transpiring on a sunny spring morning in central Florida.

Once confined to a few weeks in the fall, monster- and horror-themed attractions are becoming fixtures of theme parks seeking a new revenue stream by scaring guests year-round. This specific spectacle is playing out at Dark Universe, a horror-inhabited village within Comcast Corp.’s new $7 billion Epic Universe theme park in Orlando, which opens to the public on May 22. Similar chill-inducing attractions are in the works across the US, including from theme park pioneer Walt Disney Co., as the entertainment industry looks to capitalize on spenders’ growing interest in all things spooky.

“The bad guys are doing well right now,” says Dennis Speigel, a theme park consultant based in Cincinnati.

Christopher Palmeri has the spooky details of what’s brewing in Florida and beyond: Horror Is Now a Year-Round Theme Park Business

Cost Cutting

20%
That’s how much of its staff Intel plans to lay off, aiming to eliminate bureaucracy at the struggling chipmaker. The move is part of a bid to streamline management under CEO Lip-Bu Tan, who took the helm last month.

Ripped Up by DOGE

“This is not like a recession where you expect a couple years of retrenchment. We don’t see that. We see this as a transformation.”
Glen Lee
Chief financial officer for the District of Columbia
The US capital usually enjoys a steady economy with stable employment. Musk’s cost-slashing campaign is causing unprecedented upheaval. Read the full story here.

More From Bloomberg

Like Businessweek Daily? Check out these newsletters:

  • Markets Daily has what’s happening in stocks, bonds, currencies and commodities right now
  • Supply Lines follows the trade wars, tariff threats and logistics shocks that are upending business and spreading volatility
  • FOIA Files goes behind the scenes with Jason Leopold to uncover documents that have never been seen before
  • Working Capital analyzes trends in leadership, management and the art of career building
  • Bloomberg Pursuits is your weekly guide to the best in travel, eating, drinking, fashion, driving and living well

Explore all Bloomberg newsletters.

Follow Us

Like getting this newsletter? Subscribe to Bloomberg.com for unlimited access to trusted, data-driven journalism and subscriber-only insights.

Want to sponsor this newsletter? Get in touch here.

You received this message because you are subscribed to Bloomberg's Businessweek Daily newsletter. If a friend forwarded you this message, sign up here to get it in your inbox.
Unsubscribe
Bloomberg.com
Contact Us
Bloomberg L.P.
731 Lexington Avenue,
New York, NY 10022
<
Ads Powered By Liveintent