Consumer Technology Association SmartBrief
Plus: Digital games keep winning despite tariffs
Created for NPkvdejmf6@niepodam.pl | Web Version
April 23, 2025
Consumer Technology Association SmartBrief
News covering the consumer technology industrySIGN UP ⋅   SHARE
ADVERTISEMENT
Today's Digital Pulse
How 20 years of YouTube transformed media
(Hocus-focus/Getty Images)
YouTube is celebrating the 20th anniversary of its inception as a platform for homemade videos. Now a major player in the television industry, YouTube accounts for 12% of US TV viewing, surpassing other streaming platforms like Netflix. The platform's development over the years has substantially influenced how we consume media and has become a vital part of global entertainment culture.
Full Story: Los Angeles Times (tiered subscription model) (4/23) 
LinkedIn X Facebook Email
15K+ unique customer attributes.
At Best Buy Ads, our dynamic data ecosystem is loaded with insights to take your campaigns to the next level. Discover how to target nearly any tech shopper with a full suite of advertising solutions. Reach better audiences.
ADVERTISEMENT:
Smart Home
Roku has introduced the Streaming Stick and Streaming Stick Plus, highlighting their 35% smaller size compared to competitors. The company promises no sacrifice in performance despite the compact design, with the Streaming Stick Plus offering features like 4K and HDR streaming.
Full Story: Engadget (4/23) 
LinkedIn X Facebook Email
Engage Brands with Tailored Online Marketing
Discover Lidl's success with Bria's AI platform, creating 1.7M+ unique visuals in 3 weeks. Learn how Bria's strategy powers AI-driven apps for safe, brand-consistent visuals at scale, removing copyright concerns. Get the tools developers need for impactful solutions for global retailers and CPGs. Download the ebook today.
ADVERTISEMENT
Wireless
Verizon said it remained on track to meet its 2025 guidance, despite losing 289,000 postpaid mobile subscribers in the first quarter, while beating analysts' profit estimates and growing revenues by 1.5% year-over-year. The telecom added 339,000 broadband subscribers and shed 58,000 residential Fios TV customers, but churn improved from a year ago.
Full Story: The Desk (4/22),  The Wall Street Journal (4/22) 
LinkedIn X Facebook Email
Revolutionizing Retail with AI & Design
Unlock the power of emotions in retail with Fractal's cutting-edge emotional AI. Discover how integrating design and behavior science can transform customer and employee relationships, making smarter business choices. With 95% of purchasing decisions driven by emotion, Fractal helps you stay ahead in the competitive landscape, where automation alone isn't enough. Download this whitepaper.
ADVERTISEMENT
FREE EBOOKS AND RESOURCES
Free eBooks and resources brought to you by our sponsors
Tech News
The impact of tariffs on the video game industry is expected to be minimal for digital games, as they do not incur additional costs related to materials and shipping, writes Annabelle Choi. However, the broader economic pressure from tariffs on everyday items may influence consumer spending patterns, potentially reducing demand for premium video games.
Full Story: Fast Company (tiered subscription model) (4/21) 
LinkedIn X Facebook Email
AI Shaping the Future of Business
Explore the 2025 AI Trends Report to see how AI is reshaping industries through personalized customer connections and innovative business strategies. Discover ways businesses can thrive in the digital era through creative AI applications. Download now.
ADVERTISEMENT:
Retail Trends
President Donald Trump convened a meeting with the CEOs of Walmart, Target and Home Depot at the White House Monday to discuss the state of the consumer, proposed tariff impacts and the health of the retail sector. The meeting, which was not publicly scheduled, was described as productive by the participating companies as well as administration officials.
Full Story: CNBC (4/21) 
LinkedIn X Facebook Email
Build Your Brand with NYU SPS
Master your future at NYU SPS. Whether you're climbing to the C-suite or building your foundation, our graduate degrees in marketing and PR provide the tools, skills, and network to lead with impact. Learn more.