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Today’s newsletter looks at two winners of BloombergNEF’s annual Pioneers competition in the category of light industry. Startups Circ and EverDye are trying to rein in the high emissions of clothing manufacturing. You can read the full version of this story on Bloomberg.com. Also, speaking of awards, the winner of the XPRIZE for carbon removal— backed by Elon Musk — was announced today. Read more below. For unlimited access to climate and energy news, please subscribe

Fashion is the next frontier for clean tech

By Olivia Raimonde

The $1.7 trillion fashion industry is a major polluter: By one estimate, it’s responsible for between 8% and 10% of annual greenhouse gas emissions, more than aviation and shipping combined. Clothes manufacturing relies on fossil-fuel-derived fibers like polyester and guzzles energy and water. And the churn of fast fashion means that many items are discarded soon after they’re purchased, which has contributed to eye-popping amounts of textile waste. 

Two textile-focused startups are among this year’s BloombergNEF Pioneers award winners: Circ, in Danville, Virginia, turns mixed-fiber fabric back into its reusable raw materials, while Paris-based EverDye has developed a lower-impact textile dyeing process. 

Read more: How 12 Climate Tech Startups Are Shaping the Energy Transition in a Turbulent World

Much of the fabric produced today is a blend of cotton and polyester, which is more durable than pure cotton. But the blended fibers are extremely difficult to separate and therefore challenging to recycle. 

“It’s so hard to mechanically separate them. You can’t comb it apart,” says Sonja Salmon, a textile science professor at North Carolina State University. “A machine will think it’s the same thing.” 

Research scientist Christelle Chauffeton works in EverDye's lab. Photographer: Cyril Marcilhacy/Bloomberg

That’s why Circ turned to chemistry instead. Its technology uses water as a solvent, plus pressure, to break down large polyester molecules — polymers — into their building blocks, or monomers, says Peter Majeranowski, the company’s president. This helps separate the two types of fiber. Circ then purifies the polyester monomers and the cotton so they can both be reused in textile production. 

In addition to venture and supply chain investment, Circ has received investment from Patagonia, Inditex (Zara’s parent company) and the European fashion platform Zalando SE. The company would like brands to sign multi-year contracts to use material recycled with its technology. But making commitments for several seasons is uncommon in the industry, Majeranowski says — “a muscle that brands aren’t used to.” 

Read more: Startups Are Vying to Fix One of Fashion’s Fossil-Fueled Secrets

A sample swatch of fabric is dyed.  Photographer: Cyril Marcilhacy/Bloomberg

Dyeing the fabric that gets sewn into garments is an energy-intensive step in the manufacturing process. Conventionally, pigments are heated to very high temperatures so that the color can bind. EverDye says it’s developed a bio-based dye that can be applied at room temperature. 

An employee works in EverDye's textile process & application laboratory. Photographer: Cyril Marcilhacy/Bloomberg

The startup can now dye fabrics brown, orange or yellow and is fine-tuning its approach to create blue, red and black hues. “It takes time to adapt the formulas,” says Victor Durand, EverDye’s head of operations.

It launched a small capsule collection last October and is doing pilot testing with brands including Lacoste and Petit Bateau. The company is currently raising money for its series A funding round.

“Our goal is to be a regular provider of dyes in the supply chain,” Durand says. 

For more details on how these technologies work, read the full story on Bloomberg.com.

Unearthly amount

2,150 
This is how many pieces of apparel the US throws away each second — adding to a global environmental crisis.  Check out this story, which helps you visualize the problem as a pile of clothes grows on your screen.

Shifting economics 

"You're starting to see more and more consumers come to resale. Once people start shopping secondhand, they keep doing it."
James Reinhart
Chief executive officer and co-founder of ThredUp
The movement toward buying secondhand is set to accelerate, particularly in the US where President Donald Trump’s tariffs are likely to increase the price of new clothes. This trend could have climate benefits. 

Musk-Backed XPRIZE Awards $100 Million for Carbon Removal

By Olivia Raimonde

After four years, the XPRIZE has winnowed down a list of 1,300 companies to choose the winners of its $100 million competition for startups that remove carbon from the atmosphere

The teams in the competition hailed from 88 countries, reflecting the geographic diversity of carbon cleanup efforts. Houston-based Mati Carbon took home the $50 million grand prize for its technological advancements in what’s known as enhanced rock weathering. The 100-person startup applies finely crushed basalt on agricultural lands in India to accelerate a natural weathering process that permanently draws down atmospheric carbon dioxide.

A farmer plucks shrubs in Uttar Pradesh, India. Photographer: Anindito Mukherjee/Bloomberg

XPRIZE said it was the largest purse it has ever awarded, with funding coming from the Musk Foundation and focused on a nascent industry that needs to be rapidly scaled as emissions remain stubbornly high. In addition to Mati Carbon, XPRIZE awarded money to runners-up and finalists with promising tech.

“A prize could really help move the needle on a new emerging area of climate tech,” said Nikki Batchelor, executive director of XPRIZE Carbon Removal. “It needed to be bold and ambitious and have a lot of money on the line to really get people moving.”

While scattering rocks is relatively low tech compared with techniques that rely on machines or zapping seawater, Mati Carbon uses unique software to track removals across smallholder farms. Last year, the company reported that it removed 20,000 tons of CO2. 

Read the full story on Bloomberg.com. 

More from Green

Around 156 million Americans, nearly half of the US population, now live in areas with unhealthy levels of air pollution, part of a trend toward declining air quality as climate change-related extreme weather events like wildfires occur more frequently. 

That’s according to the 2025 State of the Air report from the American Lung Association, which each year tracks air quality around the nation. The report, released Wednesday, focuses on two common and dangerous pollutants: ozone and fine particles. The number of Americans exposed to high levels of these has risen by about 25 million since last year’s report. 

The report is based on data from 2021 to 2023, years in which smoke from Canadian wildfires swept south to places like New York City and extreme temperatures scorched the southwestern US. These kinds of extreme weather events can contribute to particle pollution, in which microscopic particles — formed when materials burn or from chemical reactions involving pollutants in the atmosphere — can enter the lungs and bloodstream and cause damage. Readmore details on the findings on Bloomberg.com. 

Attention all filmmakers

Do you have a compelling story you want to tell? The Bloomberg Green Docs competition is open to all eligible filmmakers who would like to compete to win a $25,000 grand prize for a short climate documentary. The aim is to explore our climate future with documentaries that reveal the world we are making today. Films must be under 10 minutes and submissions will be accepted through May 23. The winner will be announced at the Bloomberg Green Docs Film Festival in Seattle on July 16. Visit the Bloomberg Green Docs official site for more information and rules.

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