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April 23, 2025
| This week’s marketing news and insights for retail leaders
Instead, customers shopping at the off-price and Last Chance banners can receive a 5% discount on eligible purchases with a Nordstrom credit card.
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The civil rights activist said he is mulling a boycott of the mass merchant, which scaled back its diversity programs in January.
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Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.
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Lauren Brindley, who will join in June as current chief merchant Monica Arnaudo retires, will also oversee the retailer’s upcoming marketplace.
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While the company uses the technology to speed its creative process, L'Oréal said it would not create images of people for marketing campaigns.
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Some Americans lack an understanding of what products might be eligible FSA or HSA purchases, leaving money on the table for beauty retailers and period-care brands.
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The pilot program will allow customers to talk to beauty experts and test samples as the big-box retailer expands its presence in the category.
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Shifting to more proactive service, the team now spends 14% of its time calling customers to build loyalty, according to CEO Jennifer Hyman.
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The retailer is diversifying its private-label offerings as part of a larger merchandising shift, all amid consumer backlash to changes in its DEI efforts.
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The stores are focused on localization and include “Build-A-Cap” kiosks where shoppers can create unique designs that match their style.
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