This Week On The Measure: 

• TV, Streaming Budgets Still Expected To Increase
• Spring News Jolts TV Social Viewers
• Who’s Swayed Most By Celebs/Influencers?
• Carney Tops Canadian Candidate Engagement
• More Women Only Prioritize Specific Events For Sports
• This Week’s Free Report: 2025 TV And Video Strategy Report, From iSpot

TV, Streaming Budgets Still Expected To Increase

iSpot’s new TV And Video Strategy Report highlights key trends in advance of the Upfronts — most notably that 51% of those surveyed expected TV/streaming budgets to grow this year (and another 35% saw them remaining the same). [READ MORE]

Spring News Jolts TV Social Viewers

Tubular Labs data shows that U.S. unique viewers jumped by over 20% across YouTube and Facebook for cable news networks in March, as the hectic news cycle fueled audience tune-in. [READ MORE]

Who’s Swayed Most By Celebs/Influencers?

Millennials (62%) and Gen Z (58%) were more likely than older generations to try a brand associated with a celebrity or influencer, according to MarketCast. Gen Z was even more likely (65% of respondents) to feel positive about such a brand. [READ MORE]

Carney Tops Canadian Candidate Engagement

Less than a week out from the upcoming Canadian prime minister election, Mark Carney has a sizable lead when it comes to news article engagement. Chartbeat data shows how the main contenders have stacked up since March, with Carney towering above the rest. [READ MORE]

More Women Prioritize Special Events For Sports Viewing

While men are more likely to be every-game sports viewers, women are more likely to only tune in for specific events (and are 26% more likely to only watch with other people). LG Ad Solutions’ Stadium-to-Screen report dives into U.S. sports audience behaviors. [READ MORE]

This Week’s Free Report: iSpot’s 2025 TV And Video Ad Strategy Report

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