TWICE SmartBrief
Gil Searcy Joins Petra Industries As Director of Sales, Appliance Accessories | Barbara Perkes Appointed Sales Manager - Strategic Accounts By AlarMax | Washington right-to-repair bills for electronics and wheelchairs head to governor's desk
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April 23, 2025
TWICE SmartBrief
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Top News
First Alert Partners With Google Nest For Connected Life-Safety Collab
First Alert, the fire-safety brand owned by Resideo, and Google Home recently announced a new life-safety collaboration with its new First Alert Smart Smoke & Carbon Monoxide (CO) Alarm. The First Alert Smart, two-in-one alarm is compatible with the Nest Protect Smart Smoke & CO Alarm, and existing Nest users can add a First Alert Smart Smoke & CO Alarm in the Google Home app to extend their existing coverage or replace an expiring Nest Alarm for seamless coverage.
Full Story: TWICE (4/23) 
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Engage Brands with Tailored Online Marketing
Discover Lidl's success with Bria's AI platform, creating 1.7M+ unique visuals in 3 weeks. Learn how Bria's strategy powers AI-driven apps for safe, brand-consistent visuals at scale, removing copyright concerns. Get the tools developers need for impactful solutions for global retailers and CPGs. Download the ebook today.
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Industry
Gil Searcy Joins Petra Industries As Director of Sales, Appliance Accessories
Electronics distributor Petra Industries announced Gil Searcy is joining the Petra sales team as Director of Sales, Appliance Accessories. Searcy brings a wealth of knowledge, a deep understanding of market dynamics, and a proven track record of building strong, profitable partnerships as well as 19 years of experience in sales leadership across the HVAC and plumbing wholesale industries.
Full Story: TWICE (4/23) 
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Elevate Retail with Generative AI Techniques
On Tuesday, May 6th at 2 pm ET, join us to explore AI's transformative role in retail—from enhancing customer experiences to boosting efficiency. This webinar dives into AI-driven personalization, predictive analytics, and inventory management. Hear from experts on adopting generative AI for retail success. You won't want to miss out—secure your spot now!
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Awards
Nominate For The TWICE Powerful Women In Consumer Electronics Award Today!
The TWICE Powerful Women in Consumer Electronics program is a tribute to the women who are not just succeeding, but shaping, leading, and transforming the consumer technology industry. These are the trailblazers and mentors, the quiet powerhouses and bold changemakers who lead with purpose, lift others as they climb, and leave the industry better than they found it. Nominations are open now through May 31, 2025. We invite peers, colleagues, and industry partners to help us spotlight the incredible women who are driving real change in consumer tech.
Full Story: TWICE (4/17) 
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Revolutionizing Retail with AI & Design
Unlock the power of emotions in retail with Fractal's cutting-edge emotional AI. Discover how integrating design and behavior science can transform customer and employee relationships, making smarter business choices. With 95% of purchasing decisions driven by emotion, Fractal helps you stay ahead in the competitive landscape, where automation alone isn't enough. Download this whitepaper.
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Audio News
Audio-Technica's levitating Hotaru turntable also glows with hypnotizing colours
Audio-Technica has revealed the Hotaru - a rather eye-catching limited-edition turntable that combines the wonders of magnetic levitation technology with an immersive lighting system that responds to music playback.
Full Story: What Hi-Fi? (4/23) 
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TV/Video
OLED, mini-LED, LED - which TV type is best for energy efficiency?
The Sony Bravia 9 mini-LED TV (Future)
Whether you're looking at one of the best OLED TVs, a feature-packed mini-LED TV, or a more affordable regular LED model, the underlying technology can make a big difference to not just how good movies look, but how much electricity your TV draws.
Full Story: TechRadar (4/23) 
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In Case You Missed It
PPDS Teases New Larger Philips Tableaux ePaper Signage
PPDS, the exclusive global provider of Philips Professional Displays, and E Ink, a global leader and pioneer of ePaper technology, kicked off a series of 20th anniversary celebrations at Touch Taiwan 2025. Speaking to the media at Touch Taiwan, Martijn van der Woude, VP Global Marketing and Business Development at PPDS, revealed that the next evolutions of the Philips Tableaux range, which will include larger form factors for indoor and outdoor use, are nearing the final stages of testing and are set to be unveiled in the coming months.
Full Story: TWICE (4/22) 
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We all have the duty to do good.
Pope Francis,
head of the Catholic Church and sovereign of the Vatican City State
1936-2025
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