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	Indian by design
	In 2025, Indian branding faces a crisis of diluted distinction due to easily accessible design tools.

	Why India's OTT giants are pulling back before accelerating
	Experts believe this recalibration is crucial for sustainable growth in India's competitive streaming landscape.

	Patanjali agrees to withdraw 'sharbat jihad' ads after Delhi HC rebuke over communal remarks
	The court directed Patanjali Foods to remove videos disparaging Hamdard's Rooh Afza.

What's happening at ETBrandEquity Brand Disruption Awards 2025 The term ‘creative disruption’ might have an ominous ring to it, but it’s actually at the heart of the changes that we see around us. Thu, 08 May 2025