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From discovery to decision making, Google is where shoppers come to fulfil their key shopping needs.
Indian consumers
report using
Google and/or
YouTube on a daily basis
which is significantly
higher than other online platforms.
Source : Google/Ipsos, Global Consumer Journeys, Dec 2024, online survey, n=2,
140 consumers 18+ India.
of Gen Z use
Google for their shopping,
including discovering, browsing, getting ideas, researching, and/or purchasing.
Source : Google/Ipsos, The Relevance Factor, n=5,405, Gen Z online shoppers US, UK, AU, BR, CA, FR, DE, IN, IT, JP, MX, NL, SG, KR, ES, TW, TH, VN, Mar 2024.
of social media users use Google Search
to inform and evaluate products discovered on social media.
Source : Google/Ipsos, Passive Shopping Study, Online survey, Indians 13+ who shopped online and were active on one social media platform at least weekly (n=1003), March 3.
Leading brands are connecting with their most relevant audiences on Google to achieve their marketing objectives:
Visit the
to discover shopper insights, success stories from leading brands, and a chance to connect with Google experts.
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Indian consumers
