Now that the cookie's staying for good, enthusiasm for alternatives is "muted," despite agency advice.
Additional coverage:
- After years of preparing for the deprecation of third-party cookies, Google’s u-turn this week has landed like a slap. And yet, most publishers concede the effort wasn’t a waste. Read this week's Digiday+ Media Briefing.
- When everyone, even traditional agencies, are after brand dollars, what separates the best influencer agencies from the rest?
- While Possible has grown its audience sizably since year one — with an emphasis on attracting more marketers — the content too has widened its aperture, thanks to a cadre of diverse voices serving as its advisory council.
- In a new monthly feature, our first Digiday+ Research Data Sheet looks at how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers.
- ICYMI: What’s the future of data collaboration platforms?
- From sister site, Modern Retail: Manufacturers are already rolling out significant price increases on strollers, car seats and more in response to tariffs. Now, CEOs of companies with baby products are lobbying Washington for a reprieve.
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Top Stories
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Ivy Liu
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Now that the cookie’s staying for good, enthusiasm for alternatives is “muted,” despite agency advice.
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howdy!
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After years of preparing for the deprecation of third-party cookies, Google’s u-turn this week has landed like a slap. And yet, most publishers concede the effort wasn’t a waste.
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With AI tools scraping the web for training data, publishers face growing threats to IP. A new guide examines how teams are responding with legal, technical and workflow-based protections.
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howdy!
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When everyone, even traditional agencies, are after those brand dollars, what separates the best when it comes to influencer agencies from the rest?
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Earlier this year, A+E Networks rebranded as A+E Global Media, reflecting its transformation into a digital-first, globally focused content company.
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howdy!
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While Possible has grown its audience sizably since year one — with an emphasis on attracting more marketers — the content too has widened its aperture, thanks to a cadre of diverse voices serving as its advisory council.
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Advertisement
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Publishers are preparing for the next era of audience targeting. A new report surveys 97 media owners on identity, collaboration and monetization in a privacy-first landscape.
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howdy!
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This infographic detailst how publishers are approaching subscription pricing and how subscriptions | |
