Supply Lines
Not since US President Donald Trump’s first term have American businesses been this vocal about the impact of higher tariffs. In fact, they
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Not since US President Donald Trump’s first term have American businesses been this vocal about the impact of higher tariffs. In fact, they have more than twice as much to say as they did during the US-China trade war of 2018-19.

That’s one way to read the Federal Reserve’s latest Beige Book, a periodic survey that the central bank’s 12 districts conduct to take the pulse of the national economy.

A search of the report released Wednesday, which covers the period through April 14, shows the word “tariff” appears 107 times, more than double the peak of 51 mentions in October 2018.

While some businesses reported stronger short-term demand and front-loading to get ahead of tariffs, most saw them as a nuisance that raised costs, inhibited activity and spread uncertainty.

Trump has rolled out his global and sectoral tariffs claiming that his import taxes won’t reignite inflation or cause a recession.

But there are warning signs in the Fed report’s anecdotal findings that run counter to the White House’s assurances. Mixed messages about the length and severity of Trump’s trade war is prolonging a state of paralysis, where economic activity seizing up and price pressures are too great for importers to absorb.

Read More: Trump U-Turns on Powell, China Follow Dire Warnings on Economy

“Most businesses expected to pass through additional costs to customers,” the report stated. “There were reports about margin compression amid increased costs, as demand remained tepid in some sectors, especially for consumer-facing firms.”

‘Darkened’ Outlook

Another common theme was uncertainty about the future. Here’s what several districts said about the outlook:

  • Boston: “The outlook became more pessimistic on tariff-related concerns”
  • New York: “Outlooks darkened, with many businesses anticipating declining activity and rising prices”
  • St. Louis: “Economic activity has remained unchanged, but the outlook has slightly deteriorated”
  • Dallas: “Outlooks deteriorated as heightened uncertainty surrounding domestic and trade policy hindered firms’ ability to plan”

Perhaps the economic fallout from tariffs in the US is one reason Trump and his advisers are softening the rhetoric about decoupling from China and talking about reducing levies just three weeks after “Liberation Day.”

Beijing offered a response Thursday to Trump’s call for talks: a demand that the US revoke all unilateral tariffs before any negotiations take place.

Related Reading:

Brendan Murray in London

Bloomberg’s tariff tracker follows all the twists and turns of global trade wars. Click here for more of Bloomberg.com’s most-read stories about trade, supply chains and shipping.

Charted Territory

US slowdown | US business activity expanded at the slowest pace since 2023, while output expectations deteriorated and price pressures mounted as tariffs created headaches for companies. The S&P Global flash April composite index of output at manufacturers and services providers dropped 2.3 points to 51.2, according to data released Wednesday. Figures above 50 indicate expansion. A gauge of future production slid 3.5 points to the lowest level since October 2022.

Tune In

Today: Just weeks after President Trump effectively declared a trade war with the whole world, the initial fallout is taking shape. Has the world been knocked off its American axis? For the latest, Bloomberg’s Tim Stenovec will speak with Saleha Mohsin, Jordan Fabian and Anya Andrianova in a Live Q&A at 11 a.m. EDT.

The new episode of Trumponomics: What are the long-term implications of Donald Trump's attacks on Federal Reserve Chair Jerome Powell? Host Stephanie Flanders is joined by Krishna Guha, vice chairman of Evercore ISI and head of its Global Policy and Central Bank Strategy Team, and Bloomberg managing editor Kate Davidson. Listen on Apple, Spotify, or wherever you get your podcasts.

Today’s Must Reads

  • Boeing is prepared to find alternative buyers for China-bound aircraft that are mired in a trade dispute with the US, as the planemaker seeks to reduce the fallout on its jet deliveries and earnings recovery.
  • France softened its approach to the trade clash with Trump as the country’s finance chief said he agreed with the US administration’s analysis of global commerce and called for a “win-win” transatlantic partnership.
  • Membership in one of the world’s most protectionist trade blocs will help shield Paraguay from the worst of near-term disruptions caused by US tariffs, the country’s finance chief said in an interview.
  • Britain’s private sector suffered its biggest contraction in more than two years after Trump’s tariffs caused orders from abroad to dry up and triggered recession fears, according to a closely watched survey.
  • In this Talking Transports podcast, Michael Caney, chief commercial officer of Highway, shares his insights about how the company’s technology-based platform is fighting abuse in the industry. 
  • Toyota is planning to spend $88 million at an engine factory in West Virginia to boost production of gas-electric hybrid vehicles, an effort to widen its manufacturing footprint in the US.
  • Louis Vuitton has increased the price of one of its most popular handbags in the US following the implementation of 10% tariffs on goods coming from the European Union.

On the Bloomberg Terminal

  • The weighted average freight cost of a 40-foot container on major trans-ocean trading routes went down 1.6% to $2,157 from $2,192 in the week to April 24, according to the Drewry World Container Index.
  • Bloomberg Economics remains cautiously optimistic that Italy’s economy will continue to grow as the ongoing recovery in domestic demand and EU funds will help it weather tariff shocks.
  • For Bloomberg Economics trade analysis: BECO MODELS TRADE
  • Run SPLC after an equity ticker on Bloomberg to show critical data about a company's suppliers, customers and peers.
  • Use the AHOY function to track global commodities trade flows.
  • See DSET CHOKE for a dataset to monitor shipping chokepoints. 
  • For freight dashboards, see BI RAIL, BI TRCK and BI SHIP and BI 3PLS
  • Click HERE for automated stories about supply chains.
  • On the Bloomberg Terminal, type NH FWV for FreightWaves content.
  • See BNEF for BloombergNEF’s analysis of clean energy, advanced transport, digital industry, innovative materials, and commodities.

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