April 24, 2025
| Today’s news and insights for marketing leaders
The Coca-Cola-owned brand iterates on its “Pause is Power” platform to prepare for major soccer events over the next four years.
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Lauren Weinberg oversaw initiatives including a campaign that tried to appeal to millennial men through a partnership with the NFL’s Watt brothers.
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The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy.
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Cutting through the noise requires touching a nerve that builds emotional bonds.
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Deep Dive
The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official.
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Q&A
The chain’s first work from Goodby Silverstein & Partners introduces a brand character that speaks to both signature sauces and cool charisma.
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Opinion
The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.
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While independent ad agencies recognize connected TV’s potential, they often struggle to harness its benefits. Learn how to overcome key challenges in this webinar.
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