April 24, 2025 | SIGN UP

Kristina Monllos

Kristina Monllos
SENIOR MARKETING EDITOR

It's been a wild news cycle for marketers. The back and forth of TikTok. The back and forth of tariffs. And, of course, this week the back and forth of the third-party cookies in Chrome. (I love a will they or won't they narrative but let's leave that to romcoms, OK?) At least with Google's third-party cookies we have a final answer to the will they or won't they question.

As marketers figure out how to manage the moment, platforms and media buyers recommend they continue to spend despite potential headwinds. Our executive news editor Seb Joseph and our platforms reporter Krystal Scanlon got their hands on Amazon's tariff pitch deck. To see how Amazon is pitching to marketers, read on below.

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MEMBER EXCLUSIVE

Pitch deck: Amazon instructs advertisers to spend amid Trump’s tariff turmoil

When the economy wobbles, most marketers ease off the gas. Amazon is telling them to floor it — on its ads, naturally.

MEMBER EXCLUSIVE

Marketing Briefing: How the current chaos affects influencer marketing

Marketers may be expecting, and prepared for, chaos but that doesn’t mean it’s easy to navigate yet another round of economic uncertainty — especially when the last one was just a few years ago. The replanning, re-forecasting and expected budget cuts has the marketing community on edge, waiting for the other shoe to drop.

SPONSORED BY PATHLABS

How agencies are expanding digital offerings while increasing profits and scalability

Digital media offerings are a must to keep brand clients from moving on to a competing agency. Smaller agencies often struggle with bandwidth but wish to remain independent while they grow. By leveraging a partner that sits between an in-house team and an outsourced one, agencies remain independent while lowering overhead costs and driving efficiency.

THE CREATOR ECONOMY

How marketers, creators vet influencer agencies as the creator economy continues to expand

When major marketers like Unilever are saying they’re dramatically increasing their ad spending on influencer marketing, the agencies who manage influencer marketing are, naturally, chomping at the bit to get those ad dollars.

SPONSORED BY EXPERIAN

How Experian and MMGY helped Windstar Cruises link digital ads to offline bookings

For travel and hospitality brands, challenges revolve around reaching potential guests and proving that marketing efforts lead to actual bookings. By partnering with Experian and MMGY, Windstar implemented a data-driven strategy that closed the loop between digital interactions and offline conversions, resulting in over 6,500 attributed bookings.

NAVIGATING ECONOMIC UNCERTAINTY

The language of uncertainty returns with earnings season

Earnings season has returned and with it a familiar exercise in managing uncertainty. For the first time since President Trump’s administration put sweeping tariffs on imports, the country’s biggest advertisers, retailers, media companies and platforms will be asked a pressing question: What’s the impact?

WTF is the digital services tax?

As President Donald Trump leans on tariffs as a global bargaining chip in trade negotiations, the digital services tax (DST) is back in the spotlight — this time as politicians across Europe weigh it as a potential point of leverage.

SPONSORED BY PERION

How Sony Electronics activated engagement at scale with dynamic creative

In an era where personalization is paramount, AI-driven dynamic creative solutions empower brands to adapt content to audience interests across multiple screens, channels and formats. Sony Electronics’ NFL campaign on YouTube demonstrated this potential by blending high-impact creative with contextual relevance.

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