Gopuff enhances in-house ads platform with new incrementality solutions

The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.

Axe leans on Pete Davidson’s wisdom to help men level up their rizz

The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter individual a confidence boost.

How email & text win brand loyalty

Sociable: Threads ads expand to all Meta advertisers

After initial testing with brands like Wendy’s, access to Threads ads is now widely available. 

Campaign Trail: Clash of Clans enters war zone with WWE champion

Created with David New York, a series of video ads speak authentically to fans of both WWE and the hit mobile game from Supercell.

Hotels.com returns to mascot-focused marketing with Bellboy character

The anthropomorphic hotel desk bell promotes savings in a new campaign spanning Instagram, TikTok, YouTube and the brand’s website and app.

Welch’s Fruit Snacks lets parents use AI to write sweeter notes to kids

The Lunchbox Notes Translator turns candid sentiments into heartfelt messages and is timed to the release of customizable packaging.

Meta could take a $7 billion hit this year because of Trump’s tough China tariffs

Apple AI ads did not make ‘adequate’ disclosures, watchdog says